Have You Heard of Scarcity Marketing?
Scarcity marketing plays on the cultural trope that most people want what they can’t have. It’s not a new phenomenon—it is based on decades of psychological research and not to […]
Do You Know the Power of FREE?
Let’s talk about the power of free stuff. Why does the word FREE have such an emotional pull? What do brands get in return when they give something for free? […]
Have You Heard of Nudge Marketing?
How about the term “nudge”? We’re going to talk all about nudges: what they are, how they work, and how brands and businesses use them to their advantage. The term […]
What Do You Know About Social Proof?
Let’s talk about the power of social proof: why it’s important, how businesses are using it, and how you can start using it to your advantage too. Business psychology professor […]
Have You Experienced Choice Overload?
We’re going to talk about choice overload, why offering too many choices to customers is a bad thing, and what you should do instead. Businessman and futurist Alvin Toffler first […]
Are You Familiar with the Framing Effect?
We’re going to talk about the framing effect, what it is, and how it’s used by savvy brands. Is the glass half-full or half-empty? Do you like frozen yogurt that […]
Maria Ressa: Journalist and Activist
Journalism wasn’t always a life-threatening field of study. Times have changed, however, and some journalists have become activists who risk life and limb—even their freedom—to publish the truth. According to […]
NAWBO Oregon Past President Chosen for Exclusive Accelerated Growth Training
NAWBO Oregon past president and Sacred Fire Creative founder Malee Ojua joins a select group of 25 women business owners undergoing the NAWBO Accelerated Growth Program, a 10-month business leadership […]
Kamala Harris – A Woman of Many Firsts
The year 2020 has been historic in more ways than one. Despite being a year that many people would like to forget, it was also filled with remarkable firsts. It […]