Name: Sacred Fire Creative Digital Marketing Agency
Address: 5331 Southwest Macadam Avenue #258-533, Portland, OR, 97239, US
Telephone: +15038163890
Price range: $$$

Category: Business

Jason Staats: Championing the Pacific Northwest Culinary and Hospitality Renaissance

If there’s one person who embodies the passion, innovation, and heart of the Pacific Northwest’s hospitality scene, it’s Jason Staats.

A champion for curated dining and travel experiences, Jason is on a mission to showcase the very best of the region through Where to Eat Guide and his work with the Pacific Northwest Experience. Whether it’s a five-star meal, a cozy boutique hotel, or an unforgettable hidden gem, Jason is working tirelessly to put Oregon and the greater Pacific NW region on the map as a top-tier travel destination.

Turning Passion into Purpose

Born and raised in Oregon, Jason’s love for the region runs deep. His journey into hospitality began with a simple yet powerful idea: that people deserve better, more meaningful experiences when they travel and dine.

That philosophy became the foundation of his work, fueling his drive to connect people with unforgettable places.

His expertise in hospitality and tourism has been years in the making, shaped by firsthand immersions in restaurants, hotels, and tourism hubs. But Jason wasn’t content to just be a part of the industry. He wanted to transform it.

Where To Eat Guide: Your Go-To Resource for Incredible Experiences

At the helm of Where to Eat Guide, Jason is revolutionizing the very way people explore the cities that the guide covers. No more sifting through unreliable online reviews or stumbling into subpar restaurants. His curated guide is designed to be a trusted source for discovering the best spots to eat.

Through thoughtful recommendations, insider insights, and firsthand experiences, Jason ensures that travelers and locals alike can navigate their city’s food and hospitality scene with confidence. His goal is to help restaurants and hotels thrive by connecting them with eager guests who are looking for something special.

Starting a Movement

Jason’s work doesn’t stop at recommending great places to eat.

As an active leader with the Pacific Northwest Experience, he is shaping the future of hospitality in the region. This collaborative initiative brings together restaurant owners, tourism professionals, and hospitality experts to foster growth, innovation, and community.

He believes in sharing knowledge, supporting small businesses, and creating an ecosystem where everyone, from chefs to hotel managers, can succeed. Through networking events, workshops, and advocacy, Jason is pushing the industry forward in a way that benefits businesses and customers alike.

A Driving Force in the Mid-Willamette Valley Entrepreneurial Community

Beyond hospitality, Jason is deeply embedded in the Mid-Willamette Valley entrepreneurial scene. He’s a familiar face in business accelerators and startup programs, always eager to learn, grow, and elevate his business to new heights.

His hunger for innovation led him to participate in the Launch Mid-Valley Startup Bootcamp Weekend in January 2025, where he went head-to-head with 20 ambitious teams. With his sharp vision and strategic thinking, Jason emerged as one of the top three winners, proving once again that he’s not just an expert in hospitality but a powerhouse entrepreneur.

Pushing Forward

So what’s next for Jason Staats? The sky’s the limit.

With his unstoppable energy and commitment to excellence, he’s constantly looking for new ways to amplify the hospitality industry, connect with exceptional experiences, and bring even more attention to the Pacific Northwest region.

Whether it’s through expanding Where to Eat Guide, enhancing the Pacific Northwest Experience, or diving into new ventures, one thing is clear. Jason is making a lasting impact.

His passion is contagious, his vision is inspiring, and his work is reshaping the way people experience food and travel in the region.

Looking to elevate your business? Launch Mid-Valley provides the tools and resources to help you grow and scale. Take the first step and check out the Coffee Club for Startups and Entrepreneurs nearest you today.

Build a stronger, more authentic brand that resonates with your audience. Contact Sacred Fire Creative today, and let’s see how we can collaborate.

Caitlin Grey of Pure Light Botanical Beauty

Radiant Rebellion: Caitlin Grey’s Bold Leap from Eczema to Eco-Beauty Icon

In the ever-evolving landscape of the beauty industry, a McMinnville local entrepreneur stands out for her commitment to holistic wellness and environmental sustainability.

Caitlin Grey, the visionary behind Pure Light Botanical Beauty, has transformed her personal adversity into a thriving business that champions natural beauty and eco-conscious practices.

A Personal Quest for Healing

Caitlin’s journey began at 17. At that age, she faced persistent struggles with eczema. This personal challenge ignited her passion for natural healing and holistic wellness.

Dissatisfied with conventional treatments, she delved into extensive research on botanical oils and their therapeutic properties. Her dedication led to the development of her first product, the Nourishing Lipstick, in 2022. It’s a blend of organic oils designed to hydrate and rejuvenate the lips.

This initial success laid the foundation for the official launch of Pure Light Botanical Beauty in October 2023.

A Brand Rooted in Nature and Sustainability

Pure Light Botanical Beauty is more than a cosmetic line. It’s a demonstration of Caitlin’s commitment to enhancing natural beauty through eco-friendly, botanical-based products.

The brand meticulously selects ingredients known for their skin-enriching properties. This ensures that they are organic, pure, clean, and ethically sourced. Products like the Petal Perfect Lip Oil exemplify this philosophy, combining nourishing botanical oils with luxurious skincare benefits.

Caitlin also understands the environmental impact of the beauty industry. That’s why she prioritizes sustainability in her business model. She implements innovative packaging solutions, such as reusable bamboo lipstick tubes and eco-conscious glass containers, to reduce plastic waste by over 70%.

This approach reflects her dedication to preserving the planet for future generations.

Beyond product offerings, Caitlin extends her expertise through beauty, wellness, and lifestyle coaching. She aims to help women adopt a holistic approach to health, emphasizing that true beauty begins from within. Her coaching services are designed to guide women in embracing natural beauty and maintaining a healthier mindset and lifestyle.

Strategic Growth Through Entrepreneurial Engagement

Recognizing the need for strategic growth, Caitlin embraces opportunities that will catalyze her company’s evolution and catapult it to new heights. The most recent of these opportunities was the Launch Mid-Valley Startup Bootcamp Weekend, held at the end of January 2025 at Linfield University’s W.M. Keck Science Complex.

This immersive three-day event was designed to provide entrepreneurs with insights, connections, and hands-on learning experiences essential for business success. Caitlin’s dedication and innovative approach earned her a spot among the top ten participants, highlighting her potential to make significant strides in the beauty industry.

Looking Ahead

As Pure Light Botanical Beauty continues to grow, Caitlin remains steadfast in her mission to provide clean, eco-friendly cosmetics that celebrate natural beauty.

Her journey from personal health struggles to entrepreneurial success serves as an inspiration, exemplifying how passion and perseverance can lead to meaningful change in both personal lives and broader industries.

Looking to elevate your business? Launch Mid-Valley provides the tools and resources to help you grow and scale. Take the first step and fill out the form today.

Build a stronger, more authentic brand that resonates with your audience. Contact Sacred Fire Creative today, and let’s see how we can collaborate.

Megan Ujakovich and Jacob Morton of Heretics & Hedonists

From Pop-Up Taverns to a Brick-and-Mortar Dream: Heretics & Hedonists Community Kitchen Steps into Its Next Chapter

A deep love of food, fermentation, and community led Megan Ujakovich and Jacob Morton to create immersive pop-up taverns at Renaissance Fairs and similar events. Fueled by their passion for historical brews, handcrafted foods, and the art of gathering, the duo has been making waves with their Heretics & Hedonists Community Kitchen.

Now, after a successful run at the recent Launch Mid-Valley Startup Bootcamp Weekend, Megan and Jacob are now ready to face the next steps that will allow them to open a permanent home for their unique culinary experience.

Their journey isn’t just about opening a business. It’s about crafting a space where people can slow down, connect, and experience food and drink in a way that blends history, sustainability, and playfulness.

A Business Born from Curiosity and Craft

Megan and Jacob are self-proclaimed hobby food scientists – tinkering, experimenting, and learning about traditional and historical food and drink techniques. Jacob specializes in unique, old-world brews that are rarely found in modern breweries, while Megan has a deep-rooted love for kombucha brewing, slow foods, and sustainability.

Together, they’ve brought their love for craft and community to life through Heretics & Hedonists, a name that captures their adventurous, unconventional approach to food and drink.

The foundation of Heretics & Hedonists is engagement. Their pop-up events have been more than just places to eat and drink. They have been designed as immersive experiences where guests can slow down, be present, and connect with others over games and unique beverages.

Their first pop-up season included an appearance at Realms Unknown, a historic-themed event in Washington. Such events provided them with valuable experience in creating a welcoming and memorable atmosphere for diners.

But Megan and Jacob knew that in order to turn their passion into something lasting, they needed guidance and resources. That’s where Launch Mid-Valley came in.

Learning the Business of Passion

The Launch Mid-Valley Startup Bootcamp Weekend, held from January 31 to February 2, 2025, was a transformative experience for Megan and Jacob.

Competing alongside 20 other entrepreneurs, they placed in the top ten, an achievement that underscored the potential of their vision. More importantly, the Bootcamp gave them the knowledge, mentorship, and network they needed to turn their passion project into a sustainable business model.

The weekend-long event also connected them with business coaches, investors, and fellow entrepreneurs who helped refine their strategy, from financial planning to customer engagement and scaling their concept beyond pop-up events.

The Road to a Brick-and-Mortar Tavern

With renewed confidence and a solid plan, Megan and Jacob are now closer to the dream of opening their first physical tavern, where they’ll serve craft brews, small-batch wines, and handcrafted foods in a space designed for connection and play.

Their mission remains the same: creating a space where people can slow down, savor flavors, and immerse themselves in an experience that’s both historic and innovative.

As they make their progress toward opening their doors, Megan and Jacob are embracing the next phase of their journey with the same spirit that started it all: a love for food, a passion for experimentation, and a deep belief in the power of community.

Their story is a testament to what happens when creativity meets opportunity. And thanks to the lessons from the Launch Mid-Valley Startup Bootcamp, Heretics & Hedonists is one step closer to bringing their vision to life.

Ready to take your business to the next level? Launch Mid-Valley offers the tools and resources you need to grow and scale. Get started today by filling out this form.

Launch Mid-Valley, the Mid-Willamette Valley Innovation Hub, with funding from Business Oregon, fosters an innovative entrepreneurial ecosystem where local businesses can connect with investors, mentors, and industry leaders in the counties of Marion, Polk, and Yamhill.

For Gen Z, By Gen Z: How Life2Launch Institute Empowers Young People to Lead Our Tomorrow

In today’s rapidly evolving world, young individuals often find themselves at a crossroads, seeking direction amid a plethora of choices.

Enter Life2Launch Institute, a beacon for Gen Z and dedicated to providing holistic life and career-launching tools.

Life2Launch participated in the Launch Mid-Valley Startup Bootcamp Weekend last January 31 to February 2, 2025, at Linfield University’s W.M. Keck Science Complex.

Competing against 20 other innovative startups, the team secured second place among the top ten teams, underscoring their commitment to empowering youth.

A vision rooted in community

Life2Launch isn’t just another organization. It’s a collaboration led by Gen Z for Gen Z.

Recognizing the unique challenges their peers face, the institute works with youth, parents, educators, workforce leaders, and community stakeholders. Together, they design, test, and innovate solutions that build confidence, provide direction, and create accessible resources for the next generation.

Life2Launch was formed in response to Oregon’s new diploma requirements for 2027, which emphasize higher education, career path skills, and personal finance education. Its main focus is expediting the development of a holistic life and career navigation platform.

This tool aims to resonate with the realities and aspirations of today’s youth, bridging the gap between education and the workforce. By empowering young individuals to actively shape their educational and career pathways, Life2Launch is setting a new standard for learner-centered, real-world applicable education.

Led by Denise Ker Waldron, Ben Franson, and Henry Ker, Life2Launch is dedicated to guiding young individuals toward successful futures, fostering a culture of innovation, inclusivity, and empowerment.

Building bridges within the community

Life2Launch’s impact extends beyond individual development. By collaborating with various community stakeholders, it guarantees that the tools and resources they create are comprehensive and inclusive.

This collective approach not only benefits the young people they serve but also strengthens community ties, fostering a supportive environment where the next generation can thrive.

Life2Launch Institute stands at the forefront of youth empowerment, blending innovation with community collaboration. Its determination to guide Gen Z through the complexities of modern life ensures a brighter, more directed future for all.

Are you a small business owner in Marion, Polk, or Yamhill? Grow your business with Launch Mid-Valley. We’ve got tools and resources to help you grow and scale up your business. Just fill out this form to get started >>> https://tinyurl.com/mid-valley-innovation.

Jamie Akers of Local Flow Health Bar in McMinnville, OR

Blending Passion and Purpose: How Jamie Akers and Local Flow Health Bar Are Nourishing McMinnville

In the heart of McMinnville, OR, where community and wellness intersect, Local Flow Health Bar stands as a beacon of nourishment and connection.

At the center of it all is Jamie Akers, a passionate entrepreneur whose journey is as vibrant as the smoothies she serves. Jamie and her team recently made waves by winning first place at the Launch Mid-Valley Startup Bootcamp Weekend, held from January 31 to February 2, 2025, at Linfield University’s W.M. Keck Science Complex.

But her impact extends far beyond the competition stage. She’s helping to redefine what it means to run a community-driven business.

A passion for health and community

When Jamie and her family acquired Local Flow Health Bar in December 2022, they didn’t just take over a business. They embraced a mission.

Local Flow had already established itself as a go-to destination for fresh-pressed juices, vitality shots, and nutritious smoothies. Jamie saw an opportunity to expand on that vision, adding her own creative touch with a menu that now features savory and sweet crepes, alongside wholesome lunch bowls.

Her philosophy is simple yet powerful: food should fuel not just the body but also the spirit. Every item served at Local Flow is carefully crafted to nourish and energize, whether it’s an antioxidant-packed acai bowl or a protein-rich smoothie designed to keep locals going through their busy days.

But Jamie’s vision extends beyond what’s on the plate. She wants Local Flow to be a place where people come together, where conversations flow as freely as the freshly squeezed juice.

Jamie’s Launch Mid-Valley journey

Jamie’s entrepreneurial drive recently earned her and her team the top spot at the Launch Mid-Valley Startup Bootcamp Weekend. The event brought together local business owners, innovators, and mentors for an intensive weekend of learning, pitching, and collaboration.

Competing against a field of ambitious startups, Jamie’s pitch stood out. The first-place win not only validated her vision but also provided her with valuable resources and mentorship to continue growing Local Flow in new and exciting ways.

A health bar and a community hub

For Jamie, Local Flow Health Bar is more than just a business. It’s a hub for the McMinnville community.

She has worked hard to cultivate an inviting space where people can relax, connect, and prioritize their well-being. Whether it’s supporting other small businesses or simply providing a friendly smile along with a nutritious meal, Jamie aims to make her impact felt throughout the community.

Her approach to business is a refreshing reminder that success isn’t just about profit. It’s about people.

It’s about making sure that every customer walks away not only satisfied but also inspired to embrace a healthier, more connected lifestyle.

As Local Flow Health Bar continues to thrive under Jamie’s leadership, one thing is clear. She’s not just serving smoothies; she’s serving up a vision for a stronger, healthier, and more vibrant McMinnville.

Want to be part of the Launch Mid-Valley vibe? We’ve got tools and resources to help you grow and scale up your business. Just fill out this form to get started >>> https://tinyurl.com/mid-valley-innovation.

Building Community One T-Shirt at a Time: Roanna Gingrich and CreativiTEE’s Story

In today’s fast-paced, technology-dependent world, taking the time to put down our phones, slow down, and bond with loved ones through creative activities sounds like a luxury.

But that’s exactly the kind of luxury that CreativiTEE in Downtown Salem, OR, offers.

Founded by Roanna Gingrich, CreativiTEE is a store where you can design your own T-shirts using professional materials. But it’s more than just a T-shirt store.

It’s where stories are shared, bonds are forged, and imagination takes center stage.

Step inside, and you’ll quickly see that CreativiTEE is a safe and inspiring space for building community.

Telling Stories through T-Shirts

The process of designing your own T-shirts at CreativiTEE is simple, fun, and unique.

First, you pick out your canvas – a T-shirt in your favorite color or style.

Then comes the exciting part: designing. With a wide array of materials at your fingertips, you can let your imagination run wild. Whether a bold statement, a delicate pattern, or a fun doodle, your design is your T-shirt’s centerpiece.

Once your design is ready, the friendly CreativiTEE staff brings it to life using professional screen printing.

Finally, you’ll don your custom creation, strike a pose, and capture the moment as a memory in ink and fabric.

Where Creativity Meets Community

CreativiTEE founder Roanna Gingrich has envisioned her store as a space that inspires connection.

Roanna’s dedication to community shines through in every aspect of her work. She’s a proud Latina with roots that span from Portland to Peru. Sharing her heritage is essential to her mission, reminding us of the importance of getting to know each other beyond surface impressions.

Above all, Roanna has made CreativiTEE a safe space for the community. Everyone is welcome here, no matter who they are, whether they’ve come to buy or design a shirt, attend an event, or simply stop by for a chat.

She especially loves seeing families gathering at her store to create and bond together in ways that can’t be replicated with mobile devices or computer screens. In a world where technology often pulls us apart, CreativiTEE strives to bring us back together.

CreativiTEE is also becoming a hub for Downtown Salem’s artistic and entrepreneurial spirit. Roanna hosts an array of events that spark inspiration and foster community building. From yoga sessions followed by tank top designing to art classes and informal forums, there’s always happening at the store.

One standout event that Roanna hosts is Launch Mid Valley’s Women/BIPOC Coffee Club for Startups and Entrepreneurs, where diverse entrepreneurial voices come together to share ideas, build networks, and uplift one another.

Empowering Women One Design at a Time

Aside from building community, Roanna has also made it her mission to empower women through her space and designs.

Through events like CreativiTEE’s First Friday Art Walk, she provides a platform for women artists to showcase their work.

Through events like the aforementioned Women/BIPOC Coffee Club for Startups and Entrepreneurs, she gives women and BIPOC women business owners a place to connect with peers and share ideas and resources.

One such event inspired her to create a special line of T-shirts with uplifting messages, celebrating the strength and wisdom of women. These designs include feminine nouns in Spanish, such as “la femenina” or the feminine, “la diosa” or the goddess, and “la sabia” or the wise woman. Roanna comes up with a new design each month to add to her inspiring collection.

The Value of Presence

Despite the technological advances allowing us to communicate with anyone anywhere in the world in real time, technology has made interpersonal connections a bit of a challenge.

But Roanna hopes CreativiTEE can be a place where people slow down and truly connect. Whether it’s families creating T-shirts together, friends attending a yoga session, or entrepreneurs brainstorming over coffee, the store is a reminder of the value of presence.

For Roanna, it’s all about hanging out and creating together. And she’s right – there’s magic in the simple act of making something with your own hands with people who matter to you.

Ready to experience the inspiring community of CreativiTEE for yourself? Stop by the studio in Downtown Salem.

And if you’re a small business owner in Salem, check out the next schedule for the Women/BIPOC Coffee Club for Startups and Entrepreneurs. Join us for coffee and conversation, and walk away with the spark for your next big idea.

Championing Change: Bob Dalton Is on a Mission to Inspire Generosity and Local Action

Bob Dalton’s Journey: Turning Compassion into Action

In 2013, when Bob Dalton’s mother faced the challenge of homelessness, it sparked in him a determination to make a difference.

Bob started by making phone calls to local homeless shelters, asking them what they needed most.

The answer he got became a movement that now spans communities across the nation.

The answer was simple: blankets.

That’s how Sackcloth & Ashes was born – a company founded on a simple yet powerful idea.

For every blanket sold, another is donated to a local homeless shelter.

But Bob’s story doesn’t stop there.

Turning blankets into a bold statement

Bob did more than just build a company. He built a mission.

Sackcloth & Ashes’ blankets deliver both warmth and dignity to people living in homeless shelters, making them feel seen and valued as human beings.

The blankets are also a statement of sustainability.

Through its innovative production process, each Sackcloth & Ashes blanket is made using 100% recycled materials. They’re carded, woven, and finished without the use of water, chemicals, or even dye.

Through this process, Bob emphasizes that businesses can be purposeful, sustainable, and at the same time, profitable.

Championing change from the grassroots

Bob Dalton’s passion for local impact extends beyond Sackcloth & Ashes.

He founded Love Your City (LYC), a platform designed to elevate nonprofits doing meaningful work at the community level.

Through LYC, users can explore local organizations, volunteering opportunities, and multimedia stories of changemakers operating at grassroots levels.

Bob also hosts the Love Your City Podcast, where he sits down with leaders who are driving solutions to local issues.

These candid conversations reveal what it means to build a better world from the ground up.

They’re a powerful reminder that anyone, everywhere, can be a force for good.

Bob’s work hasn’t gone unnoticed.

In 2024, CNN named him one of its Champions for Change, recognizing his leadership in social innovation.

Bob also strongly believes that human beings are designed for communities.

He is working hard to transform the local digital landscape into a space where people can connect meaningfully and feel like they truly belong.

See Bob Dalton at the LMV Startup Bootcamp Weekend

Bob Dalton will bring his insights and energy to the Launch Mid Valley Startup Bootcamp Weekend, happening from January 31 to February 2, 2025, at Linfield University’s W.M. Keck Science Complex.

As the keynote speaker and a member of the judging panel, Bob will share his entrepreneurial journey, offering valuable lessons on building mission-driven businesses.

This three-day event is designed for aspiring entrepreneurs, changemakers, and anyone eager to turn ideas into action.

Whether you’re looking for inspiration, mentorship, or collaboration, the LMV Startup Bootcamp Weekend is the perfect place to ignite your entrepreneurial spirit.

Learn more and register here.

Building a Greener Future: The Visionary Work of Dr. Sean Muir

How do you inspire change across disciplines? For Dr. Sean Muir, it’s about turning bold ideas into transformative action.

An interdisciplinary scientist, educator, and artist, Dr. Muir doesn’t just imagine solutions. He creates them. From developing cutting-edge virtual reality tools for teaching chemistry to pioneering sustainable construction materials, he proves that bold ideas can reshape the future.

His work is as diverse as it is impactful, driven by a singular mission – to inspire change and leave the world better than he found it.

A scientist and academic

Dr. Muir’s academic career reflects his dedication to advancing science education through innovation.

Currently an Assistant Professor of Chemistry and the Director of Innovation and Technology at Linfield University, he is known for rethinking how students engage with science in meaningful and transformative ways.

Dr. Muir’s teaching approach helps students see the broader societal impact of scientific concepts. He also guides them in engaging with the application of these concepts in immersive ways so they can develop meaningful careers in STEM fields.

Before joining Linfield University, Dr. Muir did research with the Oregon State University. He also co-founded Amorphyx, a flexible electronics and display startup.

Building a sustainable legacy with Solid Carbon

Aside from his academic work, Dr. Sean Muir is the Director for Research and Development at Solid Carbon, a company that develops carbon-sequestering concrete products.

Concrete is the foundation of modern civilization. But its environmental impact is staggering. Traditional production releases one pound of carbon dioxide for every pound of concrete made.

For Dr. Muir and the Solid Carbon team, this method of producing concrete must change.

Solid Carbon flips the script on concrete production entirely. By incorporating biogenic carbon-based materials sourced from waste, the company’s products absorb and store carbon during production and use. This innovation transforms buildings into tools for fighting climate change, thus making sustainability integral to the built environment.

The work is as ambitious as it is impactful. Solid Carbon’s concrete has been used in groundbreaking projects, including homes for Habitat for Humanity, installations at Portland’s Burnside Skatepark, and the massive flooring of New Energy Works in McMinnville. These projects demonstrate that environmentally conscious materials can meet and even surpass industry standards for quality and durability.

Watch Dr. Sean Muir at the LMV Startup Bootcamp Weekend

Dr. Sean Muir’s passion for fostering innovation isn’t confined to his lab or classroom. He is an avid supporter of the McMinnville entrepreneurial ecosystem and has hosted Launch Mid Valley events at Linfield University.

From January 31 to February 2, 2025, the Launch Mid Valley Startup Bootcamp Weekend will take place at Linfield University’s W.M. Keck Science Complex. There, Dr. Muir will share his insights on leveraging publicly funded labs to accelerate entrepreneurial innovation.

This event is a unique opportunity for aspiring entrepreneurs to learn, connect, and launch the next wave of game-changing businesses.

Just as Dr. Muir has shown through his own journey, the intersection of innovation and sustainability can create solutions that leave the planet better than we found it.

Personal Needs Can Drive Community Impact: The Story of Haley Queen and Sustainable Rituals

When Haley Queen of McMinnville, OR, decided to embrace an eco-friendly lifestyle, she quickly discovered an unsettling reality: the choices for local, sustainable household and personal care products were either too limited or inaccessible.

But rather than give up, Haley turned her frustration into inspiration.

Fast forward nearly five years, and she’s the proud owner of Sustainable Rituals, an eco-friendly oasis housed in a retired Airstream trailer at Mac Market in McMinnville.

“Why isn’t anybody starting an eco-friendly shop?” Haley says, reflecting on her journey.

It all started with feelers at Zero-Waste McMinnville to see if there was interest in the idea of a shop that sold curated, eco-friendly cleaning and personal care essentials and offered bulk refills.

The idea took root, and with a lot of trial, error, and determination, Haley launched her business.

Building a Business, One Refill at a Time

Setting up a bulk refill system was no easy feat. Haley reveals that the bigger challenge of her business is figuring out how to make this system work and efficiently transfer products from her containers to her customers’ bottles.

It took a lot of trial and error, but she kept refining the process, always prioritizing quality and usability.

True to her values, Haley doesn’t stock anything she wouldn’t use in her own home. Every product goes through a meticulous testing process. If she can’t use it, it’s not going on her shelves.

Her community has been her biggest collaborator. Haley listens and tries to give them what they need. She credits active listening to Sustainable Rituals’ growth.

Shifting Perspectives

Despite her challenges in perfecting her refill system or launching her business, Haley recognizes they’re not her real breakthroughs.

It was shifting her mindset.

Haley realized that she could have spent forever worrying if people would love her products. She just needed to get out of her own way and get started. She trusted her community and learned as she went.

Over the years, Haley has seen a growing shift in consumer awareness. People are paying more attention to what’s in the products they buy and how they’re packaged.

But balancing expectations can be tricky. Not every customer agrees on what’s the best. So, instead, she offers options and focuses on making it easier for beginners to embrace a plastic-free lifestyle.

Her ultimate dream? To transform Sustainable Rituals into a full-fledged, plastic-free grocery store. While that vision is still on the horizon, Haley remains laser-focused on her mission of providing her community with high-quality, sustainable products that make a difference.

The Power of Connections: Launch Mid Valley Startup Bootcamp

Haley’s journey is a testament to the transformative power of community and mentorship.

That’s why she’s passionate about events like the Launch Mid Valley Startup Bootcamp. She credits the event for giving her the push she needed back in 2020. The mentors, the connections, and the shared energy were transformative for her.

Today, Haley still leans on some of those mentors who continue to provide her with invaluable guidance.

Haley’s story is a reminder that significant change often starts small.

With a dream, a little courage, and a lot of heart, she’s proving that sustainability isn’t just a trend – it’s a movement. And in McMinnville, it’s rolling forward on wheels.

For anyone considering launching their own business, the new Launch Mid Valley Startup Bootcamp Weekend is from January 31 to February 2, 2025, at Linfield University’s W.M. Keck Science Complex.

It can be the game-changer you’re looking for. Register now.

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