The Power of “Done”: Why Speed Is Essential in Business
If you’re waiting until your product is perfect, you’re already too late.
In today’s fast-paced, innovation-hungry world, there is no place for hesitation. Founders and creators often don’t launch their product, service, or idea, not because they want it to be flawless….
It’s often because they think they need one more certification or one more course to validate their idea, or maybe one more polished feature to make it work better.
But by the time they’re ready, someone else has already launched and learned. And, more often than not, already taken a vast lead.
Paralysis Is the Real Barrier
Let’s be honest. Perfectionism is no longer the goal. Perfectionism has already left the chat.
What’s really stopping most entrepreneurs now is the false belief that they’re not ready yet.
They’re waiting to:
- Learn a skill they were never meant to master
- Hire a team they can’t yet afford
- Build the “best” platform before proving demand
Meanwhile, the market is moving.
That lost time is the difference between being “first to market” and “forgotten.”
Your competitor isn’t better. They’re just braver than you.
The Power of “Done”: Launch Messy, then Listen to Feedback
In startup culture, the minimum viable product or MVP is your best friend.
It’s not about cutting corners. It’s about proving value now. The courage to launch something raw, get real user feedback, and then obsessively iterate is what separates stagnant ideas from scalable businesses.
Here’s what a messy launch gives you:
- Real feedback, not assumptions
- Early traction, even if it’s small
- A seat at a table, while others are still Googling or ChatGPTing how to do it
Speed matters. Customers pay for solutions, not polish.
When you launch now, you learn:
- What people will actually pay for
- Where the friction points are
- Which assumptions were wrong, and how to fix them fast
- Whether there’s a true product market fit, or it’s all just a nice idea in your head
Every product you don’t ship is an opportunity you can’t grow from.
Oregon Companies that Chose Speed Over Safety
Let’s look at three local illustrations of “done.”
#1 – Twenty Ideas: From MVP to Market with Purpose
Based in Eugene, OR, Twenty Ideas is a digital product agency specializing in healthcare, education, and wellness solutions. Their approach emphasizes launching minimum viable products (MVPs) swiftly, allowing for rapid user feedback and iterative improvements. This strategy accelerates time-to-market and ensures the product evolves based on actual user experiences.
#2 – Concentric Sky: Innovating with Open Standards
Also located in Eugene, Concentric Sky is renowned for its swift development of digital credentialing platforms, notably Canvas Credentials, originally known as Badgr. By embracing open technology standards and focusing on rapid deployment, they enabled educational institutions to issue digital badges efficiently. Their agile methodology allowed for continuous enhancements based on user feedback, positioning them as leaders in the digital credentialing space.
#3 – Agility Robotics: Rapid Iteration in Robots
Salem, OR-based Agility Robotics is pioneering the field of humanoid robotics with their product “Digit.” Spun out of Oregon State University in 2015, they adopted an iterative development process, releasing early versions to gather feedback and refine their designs. This approach enabled them to quickly adapt to market needs and establish partnerships with major companies like Amazon for warehouse automation.
Again, it’s not about being ready. It’s about being willing.
Launch what you can now. Let customers teach you what you fix. Improve as you go.
Momentum is more valuable than mastery.
You don’t need to “know more” before you start.
You don’t need the right logo, funnel, or software to launch.
What you need is courage. Speed.
And you need to start so you can learn what actually works, while your competitors are still perfecting something no one asked for.
Launch now. Fix later. Learn faster. That’s how progress wins.
Take Action at the Oregon Startup Conference
Want to see “done” in action?
Attend the Oregon Startup Conference on June 20 at George Fox University. You’ll hear from real founders launching messy, bold, and beautiful things. And you’ll walk away with ideas you can act on now.
Register here to claim your spot.
Sacred Fire Creative specializes in helping founders and entrepreneurs connect meaningfully with their audience through authentic brand storytelling. Contact us today and let’s see how we can collaborate.