Health & Wellness Branding - Sacred Fire Creative

Category: Health and Wellness

The Power We’ve Forgotten: Why Food Sovereignty Begins in Our Own Kitchens

What if the most powerful tool we have for stronger communities is sitting right in our kitchens and we’ve overlooked it?

That question is what pushed me toward the Master Food Preserver Program through Oregon State University Extension. I wanted to understand what really drives resilience in a food system, and why some communities can bounce back faster during crises while others struggle.

The deeper I go, the more I see that food sovereignty sits at the center of it all.

Food sovereignty matters because it shifts power back to the people who eat the food, grow the food, and rely on the land. It’s about communities having real control over how their food is produced, who benefits, and whether the system supports long-term wellbeing instead of extraction.

Here’s what I’m learning — and why I think more of us should be paying attention.

1. It protects community resilience

When food systems depend on long supply chains, corporate consolidation, and distant decision-makers, communities get hit hardest during disruptions. Local control means people can adapt, stay fed, and stay steady no matter what’s happening globally.

2. It supports cultural survival

Food traditions carry identity, memory, and belonging. When communities maintain control over seeds, land access, and agricultural practices, they safeguard cultural knowledge that would otherwise disappear.

3. It keeps wealth circulating locally

Local growers and producers retain more of the value instead of watching profits flow to outside corporations. This matters for rural towns and historically marginalized communities trying to build long-term economic stability.

4. It strengthens public health

Food sovereignty prioritizes nutrient-dense, culturally relevant food over ultra-processed products. That shows up directly in health outcomes and quality of life.

5. It protects land, water, and future generations

Communities that depend on local land tend to take better care of it. Food sovereignty encourages regenerative practices, biodiversity, seed saving, and stewardship instead of short-term depletion.

6. It addresses equity and power

Many communities — especially Indigenous, immigrant, and low-income groups — have been pushed out of land ownership and food decision-making. Food sovereignty is part of restoring balance and agency.

7. It creates space for local entrepreneurship

When small farms, food producers, and makers aren’t squeezed out by industrial agriculture, they innovate. They create micro-businesses, jobs, and regional economic strength.

How food preservation fits in

Canning, freezing, dehydrating, fermenting — these aren’t just kitchen skills. They are community stabilizers. They help families stretch budgets, reduce waste, store seasonal abundance, and stay connected to the land and growers around them.

That’s why I’m studying with the Master Food Preserver Program and why I’ll be volunteering with Oregon State University Extension this summer. I want to understand how these skills support community wellbeing — and help more people access them.

If you’re curious about food sovereignty, local food systems, or food preservation, come learn with me. I’ll be sharing what I discover throughout the season. Let’s explore how much stronger our communities can be when we reclaim the knowledge that keeps us nourished.

Scaling with Integrity: How Kristy Runge Helped Build HelloCare’s Operational Backbone

Kristy Runge didn’t just co-found a caregiving company. She architected its operational success.

With decades of experience in healthcare and business leadership, Kristy understood that meaningful care doesn’t scale on goodwill alone. It takes rigorous systems, thoughtful hiring, quality assurance, and leadership that balances compassion with performance.

That’s the foundation she helped build at HelloCare, a company now serving families in multiple cities across Oregon.

The System Behind the Soul

While HelloCare is known for its deeply personal, people-first approach to in-home care, much of that consistency comes from the operational design that Kristy helped create.

She implemented systems and processes at HelloCare that ensure quality at scale without sacrificing heart. Her leadership bridges the emotional weight of caregiving with the accountability and structure required to grow a service-based business that can last.

It’s that rare balance between heart and logistics that has made HelloCare not just sustainable but replicable.

Why Founders Should Hear Her Speak at the Oregon Startup Conference

Kristy Runge will be featured on the Success Panel at the Oregon Startup Conference on June 20, 2025, at George Fox University.

There, she will offer founders a transparent look into what it really takes to scale a mission-driven operation.

She’ll speak to the practical aspects that many early-stage businesses overlook: operational workflows, systems thinking, hiring for values and competence, and building processes that grow with your team – not against them.

If you’re an entrepreneur building in the service space, Kristy’s insights are both inspiring and actionable. She’s walked the road of taking a community-centered idea and turning it into a business with backbone. And she’s ready to share how.

Hear from founders like Kristy Runge, who know how to build for both heart and scale.

Slumberkins, Callie Christensen, Kelly Oriard

Slumberkins: How Two Moms Built a Global Brand for Early Learning and Emotional Wellness

In the heart of the Pacific Northwest, two lifelong friends transformed a shared passion for child development into a thriving business.

Kelly Oriard and Callie Christensen, co-founders of Slumberkins, have created a brand that not only comforts children but also empowers them with emotional intelligence.

Their journey from educators to entrepreneurs exemplifies the innovative spirit that defines the local startup ecosystem.

The Genesis of Slumberkins

Kelly and Callie are, first and foremost, friends. It was a friendship that began in childhood. Their paths eventually diverged: Kelly became a school counselor and family therapist in Portland, OR, while Callie built a career as a special education teacher in Vancouver, WA.

However, a mutual recognition of the lack of engaging emotional learning tools for children brought them back together. They began crafting stories and sewing plush creatures that embodied therapeutic concepts in 2015, thus laying the foundation for Slumberkins. Their initial creations, Bigfoot and Sloth, addressed self-esteem and relaxation. These characters resonated with parents and children alike.

In 2017, Kelly and Callie took their concept to Shark Tank. While they were not able to secure an investment, they pushed forward. That decision led to the development of a comprehensive product line that includes plushies, books, educational resources, and an Emmy-nominated television series produced by The Jim Henson Company. Slumberkins has since become a trusted resource for over 1.5 million families, offering tools that foster resilience and emotional growth in children.

In 2022, they brought in a CEO to focus on the business side of things at Slumberkins. Kelly transitioned into the Chief Therapeutic Officer, while Callie became the Chief Brand Officer.

Impact on the Oregon Startup Community

Beyond their business success, Kelly and Callie are active contributors to the local entrepreneurial landscape. They have shared their insights at events like the Bend Venture Conference, Portland Startup Week, and Starve Ups, providing guidance on fundraising and brand development.

Their efforts have not gone unnoticed. In 2022, they received the Entrepreneurial Achievement Award from the Oregon Entrepreneurs Network, recognizing their significant contributions to the state’s innovation economy. Their inclusion in Inc.’s 2023 Female Founders 200 List further underscores their influence and dedication to fostering a supportive environment for women in business.

Meet Kelly and Callie at the Oregon Startup Conference

Kelly and Callie’s journey embodies the essence of entrepreneurial success: identifying a need, creating a solution, and scaling it with authenticity and purpose. Their experience in building a mission-driven brand that prioritizes emotional wellness offers invaluable lessons for startups aiming to make a meaningful impact.

Their presence on the Success Panel at the Oregon Startup Conference will provide attendees with practical strategies and inspiration drawn from real-world experience.

Don’t miss the opportunity to engage with Kelly Oriard and Callie Christensen at the conference on June 20, 2025, at George Fox University. Their story is a testament to the power of combining passion with purpose, and their insights could be the catalyst for your own entrepreneurial journey.

Black Girl LIVE!: A Community-Rooted Movement for Healing, Resilience, and Hope

At Sacred Fire Creative, we believe that marketing is more than a tool. It’s a vehicle for truth-telling, justice, and impact. We are proud to stand alongside founders who lead with vision and heart.

That’s why we’re honored to support FaithBridge Portland and its founder, Lisa Saunders, in the upcoming Black Girl LIVE!, a transformative event happening on May 23, 2025, in the University of Oregon Portland Campus’ Library and Learning Center.

The Black Girl LIVE! conference is the culminating moment of Community Heals Us, a deeply personal and community-anchored initiative designed to support the mental health and emotional well-being of Black girls and young women, and their families.

It’s an event that comes at a critical time, when suicide rates among Black young women are rising, and conversations about mental health still carry stigma in many communities of color.

What to Expect at Black Girl LIVE!

Black Girl LIVE! brings together youth voices, community leaders, and mental health advocates for a day of healing-centered activities.

It’s an energy-filled day that includes:

Youth-led storytelling and performances
Workshops and interactive sessions on mental health, identity, and self-care
Access to culturally responsive resources
A resource fair with community organizations
Opportunities for intergenerational dialogue and connection

Black Girl LIVE! is more than a conference or a community gathering. It’s a call to action, an invitation to stand up for young Black girls and women who are too often unseen and unheard. It’s a moment to create spaces of belonging, safety, and joy.

A Three-Part Framework for Community Healing

Community Heals Us is a living, breathing model for emotional restoration and empowerment, structured in three interconnected parts:

1. Healing Clubhouse

The Healing Clubhouse is a weekly after-school healing group for girls. It provides a safe and nurturing environment to process emotions, build resilience, and connect through shared experience.

2. Intergenerational MOTHERS

Intergenerational MOTHERS (Moms Overcoming Trauma Healing Everyday and Ready to Serve) is a support circle for mothers who have lost children or loved ones to suicide or community violence. This program offers space for grief, healing, and service.

3. Black Girl LIVE

Black Girl LIVE is the culminating event and media campaign that brings these efforts together in one public and powerful platform of visibility, storytelling, and transformation.

Featured Speakers at Black Girl LIVE!

Black Girl LIVE is honored to feature a lineup of dynamic speakers who bring a wealth of experience, insight, and inspiration to the event. These individuals are leaders in their fields, committed to the empowerment and healing of Black girls and women.

Nike Greene is the founder and executive director of Triple Threat Mentoring PDX. She is a marriage and family therapist, keynote speaker, and coach with over 15 years of experience in violence prevention, education, and social justice.

Qiana Woods is an alumna of FaithBridge Portland’s “Brown Girl Brave Girl” program for young women of color. A passionate slam poet, she won first place at Verselandia in 2024 for her poems “Parallels to the Plantation” and “Song 33.”

Charlene Addy McGee is the director of chronic disease prevention and health promotion at the Multnomah County Health Department. A Liberian-Oregonian and civil war survivor, she is a champion of health equity, policy development, and culturally responsive care.

Canada Taylor Parker is the suicide prevention coordinator for Multnomah County. She specializes in crisis response, grief, and trauma. She trains peer support specialists and leads postvention efforts, serving underserved communities.

Elizabeth Loving is a therapist, care coordinator, mental health coach, consultant, and co-owner of Black Star Athletic Academy. Dedicated to the mental and emotional well-being of young people, she specializes in culturally specific strategies to help young minds navigate challenges.

Zalika Gardner is the co-founder of KairosPDX and a professor at Lewis & Clark’s School of Education. A visionary leader, educator, and coach, she supports communities by offering leadership consulting, coaching, and workshop facilitation.

Sharice Burnett is a dedicated Licensed Clinical Social Worker. She provides training and workshops that enhance workplace well-being, foster effective and restorative communication, and implement person-centered, equitable, and trauma-informed practices and policies.

Libra Forde is the executive director of the Women’s Foundation of Oregon. A former elite athlete and a champion of equity and justice for women and girls, she brings systems thinking and inspiration that encourages others to grow, lead, and dream boldly.

These speakers will contribute to the rich tapestry of experiences and knowledge at Black Girl LIVE, offering attendees a multifaceted view of healing, empowerment, and community engagement.

About FaithBridge Portland

FaithBridge Portland is a community-rooted organization focused on equity, healing, and transformative justice. Through programming, partnerships, and events, it works to bridge gaps in care, especially for Black women and girls.

Its mission is to foster collective belonging, nurture resilience, and promote healing through action, advocacy, and cultural grounding.

FaithBridge founder Lisa Saunders is a pastor, a mother, and a community advocate. She created Community Heals Us from both professional insight and personal grief. Having supported countless families through trauma, she has also witnessed the silencing effects of pain, especially among Black girls and young women navigating systemic inequities, social isolation, and intergenerational loss.

As Lisa puts it, we need to stand together in the face of adversity. In this moment of gathering, we’re not just preventing tragedy. We’re building a future where every young Black woman can thrive.

At Sacred Fire Creative, we champion visionaries who are not only building organizations but reshaping systems. We support them in finding and amplifying their voices because we believe those voices are urgently needed.

If you are a founder with a vision that impacts your community and you need your voice to be heard and amplified, contact us today. Let’s talk about how we can collaborate.

Caitlin Grey of Pure Light Botanical Beauty

Radiant Rebellion: Caitlin Grey’s Bold Leap from Eczema to Eco-Beauty Icon

In the ever-evolving landscape of the beauty industry, a McMinnville local entrepreneur stands out for her commitment to holistic wellness and environmental sustainability.

Caitlin Grey, the visionary behind Pure Light Botanical Beauty, has transformed her personal adversity into a thriving business that champions natural beauty and eco-conscious practices.

A Personal Quest for Healing

Caitlin’s journey began at 17. At that age, she faced persistent struggles with eczema. This personal challenge ignited her passion for natural healing and holistic wellness.

Dissatisfied with conventional treatments, she delved into extensive research on botanical oils and their therapeutic properties. Her dedication led to the development of her first product, the Nourishing Lipstick, in 2022. It’s a blend of organic oils designed to hydrate and rejuvenate the lips.

This initial success laid the foundation for the official launch of Pure Light Botanical Beauty in October 2023.

A Brand Rooted in Nature and Sustainability

Pure Light Botanical Beauty is more than a cosmetic line. It’s a demonstration of Caitlin’s commitment to enhancing natural beauty through eco-friendly, botanical-based products.

The brand meticulously selects ingredients known for their skin-enriching properties. This ensures that they are organic, pure, clean, and ethically sourced. Products like the Petal Perfect Lip Oil exemplify this philosophy, combining nourishing botanical oils with luxurious skincare benefits.

Caitlin also understands the environmental impact of the beauty industry. That’s why she prioritizes sustainability in her business model. She implements innovative packaging solutions, such as reusable bamboo lipstick tubes and eco-conscious glass containers, to reduce plastic waste by over 70%.

This approach reflects her dedication to preserving the planet for future generations.

Beyond product offerings, Caitlin extends her expertise through beauty, wellness, and lifestyle coaching. She aims to help women adopt a holistic approach to health, emphasizing that true beauty begins from within. Her coaching services are designed to guide women in embracing natural beauty and maintaining a healthier mindset and lifestyle.

Strategic Growth Through Entrepreneurial Engagement

Recognizing the need for strategic growth, Caitlin embraces opportunities that will catalyze her company’s evolution and catapult it to new heights. The most recent of these opportunities was the Launch Mid-Valley Startup Bootcamp Weekend, held at the end of January 2025 at Linfield University’s W.M. Keck Science Complex.

This immersive three-day event was designed to provide entrepreneurs with insights, connections, and hands-on learning experiences essential for business success. Caitlin’s dedication and innovative approach earned her a spot among the top ten participants, highlighting her potential to make significant strides in the beauty industry.

Looking Ahead

As Pure Light Botanical Beauty continues to grow, Caitlin remains steadfast in her mission to provide clean, eco-friendly cosmetics that celebrate natural beauty.

Her journey from personal health struggles to entrepreneurial success serves as an inspiration, exemplifying how passion and perseverance can lead to meaningful change in both personal lives and broader industries.

Looking to elevate your business? Launch Mid-Valley provides the tools and resources to help you grow and scale. Take the first step and fill out the form today.

Build a stronger, more authentic brand that resonates with your audience. Contact Sacred Fire Creative today, and let’s see how we can collaborate.

Top 10 Branding Must-Haves for Holistic Health Practitioners

As a business owner, you must know how to market your brand to gain new customers, build visibility, and maintain a good reputation across the board. But you may be struggling with finding the right branding strategies for your company, especially if you are part of the holistic health industry.

Having a well-informed and multi-faceted marketing plan can make an enormous difference in your success – while also adding credibility to your brand, whether you’re a Reiki master or yoga instructor!

Here are 10 branding must-haves you can consider to help you get started or improve your current marketing plan.

1. Show your credentials, if you can

Your credentials matter. Having a state license can add credibility to your brand and attract more customers to your business. You can also post any licenses or training certificates you may have or are currently taking to augment your “About me” page.

If you plan to receive money in exchange for certain health services, it’s a good idea to look at your state’s laws on how you should proceed. For example, you may need to be accredited by the Professional Wellness Alliance (PWA) if you want to legally be able to provide services.

It’s perfectly okay if you don’t have credentials yet, especially if you’re just starting. However, you should plan your marketing efforts to slowly build up your credentials. This not only gives you better branding but also provides peace of mind that you are operating in a safe, legal environment.

2. Define what makes you different

As with any good branding strategy, you need to know how to differentiate your holistic health business from your competitors. Identify and highlight your unique selling points and keep repeating them throughout your social media.

For example, if your health business offers a combination of Reiki with sound healing and manifestation practices, your brand strategy should highlight this unique blend. You can showcase how this combination can provide potential clients with a comprehensive and holistic approach to their well-being.

3. Know your audience

No two holistic health businesses are the same, so it makes sense that no two customers are, either! Based on what you offer, try to gather as much information as you can on your target customer. Think about their needs and preferences and build your branding strategy from there!

During the early stages of your marketing, you can ask your potential clients what they want from their holistic health business. Keep track of this information so that you can easily identify trends.

4. Make a plan

This is especially true if you’re a one-person business or just starting. You need to make a simple and realistic marketing plan that works within your budget, time availability, and skills. You may want to go all out with your marketing plan – but remember that it’s better to start small but efficient than have a grand plan that is all over the place.

5. Use the right advertising mediums

It is a common misconception that all businesses need Facebook, Instagram, and LinkedIn. This is why it’s so important that you know your target audience. Are you looking to attract tech-savvy individuals or is your ideal client more interested in word-of-mouth?

Choosing the right advertising medium ensures that you get the right attention from the right people. This also maximizes your budget as you use your money more wisely on advertising that will work best for you and your company.

6. Join a professional organization

If you’re a holistic health business, you will inevitably come across people who will think of your company as a lot of “woo woo”. The best way to reduce this is to join a professional organization. Not only does this add credibility to your brand, but it also provides free promotion, as these organizations typically include you in their professional directory.

7. Make a website

Make your website easy to navigate and understand. This is particularly true if your holistic health business is a little esoteric and may need some explanation of the services you provide. It’s a good idea to also include several media that show what you have to offer.

If your budget allows for it, you may want to create a professional website on DIY platforms for a monthly fee.

8. Use social media

Make a habit of regularly engaging with your customers. Not only will this help build better relationships with them, but also help you understand their needs better. Most customers are more honest about their experiences on social media – so it’s a great way to hear unfiltered comments about your business.

9. Create an email newsletter

Consider creating an e-mail newsletter that you can easily manage and schedule. Remember to always ask permission from your clients before adding them to your newsletter list! A lot of people don’t want to receive emails, so make sure that you inform them if they will be added to any list.

You can use your newsletter to alert your community about any upcoming events, promotions, specials, or discounts for your holistic health business.

10. Ask for ratings and reviews

A great way to build your holistic health brand is to ask satisfied clients to write a review online. This also has the added benefit of improving your SEO ranking and boosting your brand on popular search engines.

Conclusion:

Owning a holistic health business does not have to be difficult if you have a well-thought-out branding strategy. Keep in mind that the goal is to build credibility, so it’s okay to take things slow and steady at first rather than go all out but have a confused marketing plan.