Category: Sustainability

How to Talk to Your Family About Money as an Entrepreneur

Starting a business is about chasing a dream – more freedom, more purpose, more control over your future.

But what many entrepreneurs don’t anticipate is how quickly that dream can stir up tension or confusion at home.

You might find yourself avoiding certain topics around the dinner table. You might downplay a rough month or overexplain a business expense.

Or maybe you just carry the weight quietly, hoping your loved ones will understand eventually.

But here’s the truth: your family doesn’t need perfection when it comes to money matters.

They need communication.

Why Is It Important to Talk to Your Family About Money?

Money is deeply personal. It’s tied to security, identity, culture, and even love. And when you become an entrepreneur, your relationship with money often changes. Sometimes, the changes can be dramatic.

Your income may fluctuate. Your expenses may increase. Your financial priorities may shift from steady paychecks to long-term investments and high-risk decisions.

And yet, many entrepreneurs try to shoulder these changes alone, believing they’ll protect their loved ones by staying silent.

Unfortunately, silence creates distance.

When your family doesn’t understand your financial reality, they can’t support you through it. Talking openly about money helps bridge the gap between your business goals and your personal life. In turn, it allows you to build stronger and more resilient relationships in the process. 

Opening Up About Money Can Be Beneficial for Your Relationships

Bringing your family into financial conversations isn’t just a responsible move. It’s a move that can strengthen your relationships.

Here’s what happens when you choose openness over avoidance:

You build trust and reduce anxiety.

When you’re quiet about money, your family is often left to fill in the blanks. And most people assume the worst. Talking things through can bring a sense of calm. It tells your loved ones, “I respect you enough to be honest,” even when things are uncertain. That trust is foundational, especially during times when your business is still growing.

You set clear expectations.

Family members may not understand what being “self-employed” really means. By explaining what to expect, like why your income might be higher one month and lower the next, you create alignment and avoid misunderstandings. Clarity helps everyone plan better together.

You invite emotional and practical support.

You don’t need to carry everything on your own. When your family understands what you’re navigating, they can offer meaningful help, whether that’s encouragement during a slow month or flexibility when your schedule gets hectic. Sometimes, the greatest relief is just being seen.

You lay the groundwork for future conversations about wealth and legacy.

If you have children, or plan to have them, how you talk about money will shape their financial future with it. Including your family in financial conversations helps break generational silence and opens up opportunities to co-create long-term visions about shared wealth, values, and impact.

It’s True: Talking About Money Can Be Hard

If talking to family about money were easy, more people would do it. But this kind of conversation can feel deeply vulnerable and fraught with unspoken history.

Here are some of the emotional and logistical hurdles you might face:

Fear of judgment

You may worry that your money won’t understand your choices. Or worse, they’ll see your financial ups and downs as personal failures. This fear can be especially strong if your family values traditional career paths or stable income.

Guilt over taking risks

Many entrepreneurs wrestle with guilt, especially if loved ones have sacrificed to support them. You might feel like you’re letting people down by not being “further along” or by choosing a path that feels uncertain to others.

Power dynamics and past experiences

In some families, conversations about money are tangled up with financial control, inequality, or trauma. You might feel like you’re not “allowed” to lead a money conversation or that speaking up will spark conflict.

Communication gaps

Not everyone speaks the language of business. When you start explaining profit margins or investment timelines, eyes may glaze over. It’s easy to feel discouraged if your family doesn’t seem to “get it.” But that doesn’t mean the conversation isn’t worth having.

These challenges are valid. But they’re also navigable, though it takes care, courage, and the right tools. 

How Can You Start the Money Talk?

If you’re ready to open up but aren’t sure where to begin, here are a few ways to ease into it:

  • Lead with honesty and vulnerability.

Start small. You don’t need a spreadsheet or a formal agenda. All you need is a willingness to say, “I’ve been thinking a lot about how money impacts all of us, and I’d like to talk about it.”

  • Share your “why.”

Help your family understand the bigger picture behind your business decisions. When they see what you’re building and why it matters to you, they’re more likely to offer support, even if they don’t fully understand the details.

  • Be clear about what’s changing.

Are you adjusting household budgets? Pausing vacations? Reinvesting income into the business? Lay it out with compassion and transparency so everyone knows what to expect.

  • Invite dialogue, not just approval.

Let your family ask questions or express concerns without feeling shut down. The goal isn’t to convince them you’re right. It’s to foster mutual understanding.

  • Make it a habit, not a one-time talk.

Talking about money once is brave. Making it a normal part of your day-to-day is transformative. Schedule regular check-ins. Use tools, books, or resources to guide the conversations. Keep it going.

It’s not easy to talk about money, even with the people you love. But with the right mindset, tools, and intentions, you can start the conversation, keep it going, and make it a way to strengthen your relationship with your family.

Want a Safe Space to Explore These Conversations?

If you’re in the McMinnville, Oregon area, you’re invited to join us at “Money Club: Take Control of Your Finances, One Conversation at a Time.” This is an in-person conversation about money facilitated by financial educator Kristen Winter and founder resource connector Malee Ojua.

Each month, we gather entrepreneurs, creatives, and changemakers in a safe, heart-centered space to talk about the emotional side of money. This August 14, 2025, we’re diving deep into how to talk about your family about money. Because business is personal, and the people closest to us deserve to be part of the journey.

This is an opportunity to hear real stories from your fellow entrepreneurs, gain new tools to start or deepen the money conversation, and find a sense of relief that you don’t have to figure this out alone.

Click here to RSVP and join us in changing the way we talk about money, starting at home

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Job Searching for Entrepreneurs: Reclaiming Your Story, One Résumé at a Time

At some point in the entrepreneurial journey, a shift happens.

Maybe the business isn’t sustainable anymore.

Maybe the founder has outgrown it. Or it has outgrown them.

Or maybe, for the first time in a long while, stability feels more appealing than hustle.

Whatever the reason, more entrepreneurs are finding themselves on a new path. And that is looking for a job.

It’s a decision that can be full of mixed emotions. Relief. Uncertainty. And sometimes, even shame.

But here’s the truth: Seeking a job after running a business, or even while running it, isn’t a failure. It’s a transition. And like any transition, it comes with its own set of challenges and opportunities.

Why Would an Entrepreneur Want a Job?

Entrepreneurs don’t just wake up one day and abandon their dreams. The decision to pursue traditional employment is often deeply intentional.

For some, it’s about financial stability after a tough season. For others, it’s a chance to learn from the inside – to gain perspective, tools, or connections they couldn’t access on their own. Many are simply ready for a slower pace, a steadier rhythm, or a new kind of fulfillment.

There’s also the very human truth that people evolve. Just because someone was a founder doesn’t mean they’ll always be one.

The Challenges of Transitioning to Employment

Still, the job search process can be uniquely frustrating for former or current entrepreneurs.

That’s because résumés don’t tell the whole story. It’s hard to summarize the role of “founder,” especially when it spans marketing, operations, leadership, and growth strategy all at once.

Hiring managers may also be wary. Some assume that entrepreneurs can’t take direction or won’t stick around.

Imposter syndrome can also creep in. It’s easy to feel like your nontraditional path isn’t “enough,” especially when facing a wall of corporate job postings.

And then, there’s often emotional baggage. Burnout. Guilt. A sense of loss.

Perhaps most of all, there’s the question of how to explain it all. How can you write a résumé or cover letter that translates years of grit and vision into something employers will actually understand and value?

There’s Help. And You Don’t Have to Do It Alone.

That’s why Sacred Fire Creative’s Malee Ojua and Clearinity’s Conrad Rohleder are launching a new in-person event series called Job Searching for Entrepreneurs. This event is designed to help entrepreneurs on the hunt for jobs to be more successful in this endeavor. It’s for founders and freelancers who are wondering how to reshape their stories, rebuild their confidence, and take a meaningful next step toward traditional employment without compromising who they are.

The first session, happening on July 29, 2025, at Offbeat Coffee in Salem, OR, is all about building a résumé and cover letter that works.

Together, Conrad and Malee will walk you through:

  • What to include in a resume when you’ve worn all the hats
  • How to write a cover letter that feels honest and grounded
  • Common mistakes entrepreneurs make in the job hunt
  • How to own your story, even if it doesn’t follow a “standard” path
  • Reframing the transition as growth

This session will be warm, practical, and real. It’s not a career coaching seminar. It’s a conversation among peers.

About Conrad Rohleder

Conrad Rohleder is a seasoned business strategist and entrepreneur who passionately builds people-first systems across diverse sectors – from tech startups and nonprofit leadership to local community initiatives.

As the founder and CEO of Clearinity, which he launched in early 2018, Conrad has helped hundreds of e-commerce companies scale sustainably by addressing operational pain points, especially in inventory and change management systems.

Conrad is deeply versed in systems thinking, organizational change, and emerging technologies like AI, and he’s gone through multiple career transitions himself. His unique blend of empathy and real-world insight helps professionals reframe their résumés, rethink their processes, and align their work with what truly fits their lives, not just their job titles.

A New Chapter Starts Here

If you’re a founder or self-employed professional thinking about the next step, or already deep in the job search, Job Searching for Entrepreneurs is for you.

You’re not starting over. You’re starting with experience.

And with the right tools and support, this next chapter can be just as meaningful as the last.

Reserve your free spot today


From Engineer to Ecosystem Builder: How Rita Hansen Is Driving Climate Innovation in Oregon

Rita Hansen does more than build companies. She helps build a future where clean technology is the norm, not the exception.

With decades of experience in engineering, operations, and leadership, Rita has made a name for herself as a thoughtful, data-driven changemaker in the energy space.

Her career spans major industries, but her most defining work came as the co-founder and former CEO of Onboard Dynamics, a climate-tech startup that’s helping reshape how we reduce greenhouse gas emissions.

Turning an Idea into Impact at Onboard Dynamics

Onboard Dynamics began as a university research project at Oregon State University – Cascades back in 2013. Under Rita’s leadership, it grew into a nationally recognized innovator in methane emissions reduction.

She guided the company into developing technologies like the GoVAC® and GoFLO®. They are portable, self-powered compression systems that help utilities and fleet operators capture and reuse natural gas that would otherwise be wasted.

These systems do more than save money. They dramatically lower environmental impact, aligning both climate goals and operational needs.

With her steady hand at the helm, Onboard Dynamics secured federal grants, expanded commercial partnerships, and brought critical clean-energy technology into real-world use.

Mentorship, Advocacy, and Ecosystem Support 

After transitioning out of her CEO role, Rita didn’t step away from innovation. Instead, she stepped deeper into community impact.

Today, she serves as a mentor with the OSU Advantage Accelerator and actively supports Oregon’s entrepreneurial ecosystem. Rita brings the same level of care and insight that fueled her own journey, whether she’s advising a new founder on market strategy or helping a startup secure non-dilutive funding.

She’s also a champion for diversity in STEM and cleantech. Rita advocates for inclusive innovation, especially for women and underrepresented founders working at the intersection of science, sustainability, and entrepreneurship.

A Trusted Voice in Clean Energy and Startup Growth

Rita’s influence has earned her national and international recognition. She represented the US at the Global Entrepreneurship Summit in 2017 and 2019. She also received the GRIT Award from ALLY Energy, which honors resilience and impact in the energy industry, in 2022.

But her focus remains local. She continues to invest her time, expertise, and energy into strengthening Oregon’s clean-tech pipeline, thus supporting the people and ideas that will shape a more sustainable tomorrow.

Connect with Rita at the Oregon Startup Conference

Rita Hansen will join the Success Panel at the Oregon Startup Conference this June 20, 2025, at George Fox University. Her story is one of steady leadership, purposeful innovation, and a deep commitment to building communities.

If you’re looking for inspiration or a blueprint for scaling with impact, you won’t want to miss the chance to hear from Rita.

Register for the Oregon Startup Conference. Meet founders like Rita Hansen and see what’s possible when vision meets execution.


How Pallavi Pande Is Redefining Disposable Tableware in Oregon’s Startup Scene

In a world awash with disposable convenience, Pallavi Pande saw an opportunity to bring tradition, sustainability, and social impact to the table – quite literally.

As the founder of Dtocs, a Portland, Oregon-based company crafting elegant, compostable tableware from naturally fallen palm leaves, Pallavi is more than an entrepreneur.

She’s a cultural bridge-builder and a changemaker.

A Childhood Memory, Reimagined

Growing up in India, Pallavi cherished the ritual of eating meals on banana leaves, a practice that connected her to nature and community.

Years later, as a mother and businesswoman in Oregon, she transformed that memory into a mission. And that is to replace wasteful paper and plastic disposables with sustainable, stylish alternatives.

In 2019, she launched Dtocs, a play on “detox,” creating single-use plates, bowls, and trays from Areca palm leaves. This tableware is chemical-free, microwave-safe, and compostable within 90 days. They’re available in the US and Canada through their website and retailers like Walmart, Amazon, and Etsy.

A Product that Empowers

Dtocs goes beyond eco-friendly tableware. It’s about empowering people.

The company partners with women artisans in India, providing them with fair wages and resources like sewing machines through collaborations with non-profit organization Anmol Sahara.

In the US, Dtocs supports education equity by donating to organizations like Greater Than PDX.

This dual-impact model earned Pallavi recognition in 2024 as a CO-100 Customer Champion by the US Chamber of Commerce.

A Voice for Founders, A Force for Good

Pallavi’s journey to become a purpose-driven founder is a testament to resilience and vision. Her participation in programs like SEED SPOT’s Retail Brand Accelerator, backed by Walmart.org, has helped scale Dtocs while staying true to her values.

She brings a rare blend of cultural insight, business acumen, and social impact to Oregon’s startup ecosystem. Her story resonates with founders navigating the challenges of scaling a mission-driven brand in a competitive market.

Her insights on building a business that serves both people and the planet are invaluable, whether you’re an aspiring entrepreneur or an established innovator.

Don’t miss the chance to connect with Pallavi Pande at the Oregon Startup Conference, where she is part of the Success Panel. Come and hear how she’s turning leaves into legacy, and learn how you can do the same.

Register for the Oregon Startup Conference here.


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