Articles Tagged with: women business owners

Value in the Valley: Empowering Women to Reach Their Highest Potential

On September 27, 2021, the Oregon Chapter of the National Association of Women Business Owners (NAWBO Oregon) will hold a virtual event entitled “Value in the Valley.” It is a message to encourage every professional woman to climb their highest mountain and become who they are capable of becoming. The guest speaker for this event is Tammy Butler Robinson.

We invite you to join us at this event. You can register here: https://bit.ly/33FVY7g

About the event

“You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, and how you can still come out of it.” – Maya Angelou

Chinese philosopher Lao Tzu once wrote that a journey of a thousand miles begins with a single step. You may know which destination you’re headed to, you may know how to get there, and you may even have that strong desire to arrive there. But you will never reach that destination if you don’t make that first, small, single step.

Our journey to greatness begins this way. We may have the passion, the drive, and the plan to make our dreams a reality. But without taking that first step, our dreams will be just that—dreams. And there’s no assurance that the journey itself will be easy. More likely than not, we’ll be called upon to make sacrifices, as well as to face setbacks and heartaches. Nonetheless, if you truly believe that your dreams are worth pursuing, that you’re willing to persevere against all challenges, that you stay true to your values, and that you exercise self-care no matter how hard it gets, you will see the value in the valley and finally reach your destination.

About NAWBO

The National Association of Women Business Owners (NAWBO) is the unified voice of over 10 million women-owned businesses in the United States representing the fastest-growing segment of the economy.

Founded in 1975, NAWBO propels women entrepreneurs into economic, social, and political spheres of power worldwide by:

  • Strengthening the wealth-creating capacity of our members and promoting economic development within the entrepreneurial community
  • Creating innovative and effective change in the business culture
  • Building strategic alliances, coalitions, and affiliations
  • Transforming public policy and influencing opinion-makers

About Tammy Butler Robinson

Tammy Butler is a proven leader with a strong background in housing and community development, expertise in public finance and management, and a deep commitment to improving communities and the lives of women in Indiana. As a Managing Principal with Engaging Solutions, she has successfully led and managed the company’s call center business and co-managed the firm’s planning and community outreach sector. Prior to that, Tammy spent over a decade in State government as a fiscal analyst for the Indiana House of Representatives Ways and Means Committee; Assistant Director of the Indiana State Budget Agency; Director of Claims Management for the Family and Social Services Agency; and Data Director for the Office of Medicaid Policy and Planning.

Tammy’s passion for improving the lives of women and families in Indiana extends beyond her corporate life. She is pastor of The House of God Church in Indianapolis, leading a congregation whose members are among the most underserved and underrepresented populations in the state. Her problem-solving skills, knowledge, and experience engaging stakeholders in the community planning process have led to the creation of multiple programs that have changed lives.

Tammy lives in McCordsville, Indiana with her two children, Myles and Brian Jr.


NAWBO Oregon Past President Chosen for Exclusive Accelerated Growth Training

NAWBO Oregon past president and Sacred Fire Creative founder Malee Ojua joins a select group of 25 women business owners undergoing the NAWBO Accelerated Growth Program, a 10-month business leadership training created by NAWBO and sponsored by Wells-Fargo. 

Portland, OR, March 2021—Sacred Fire Creative (SFC) announced the National Association of Women Business Owners (NAWBO) selected SFC CEO Malee Ojua as part of its new learning program. Open to only 25 participants, the NAWBO Accelerated Growth Program helps women business owners scale up their enterprises.

The NAWBO Accelerated Growth Program aims to increase its participants’ market competitiveness.

The NAWBO Accelerated Growth Program is an offering of the organization’s Institute for Entrepreneurial Development. The program, launched in 2021, is a top-tier educational plan designed to help women business owners increase their competitiveness in their respective markets. It’s also meant to set them up for higher levels of growth and expansion. Wells-Fargo sponsors the program.

Participants are to attend eight one-hour online learning sessions for four months. Topics covered in these sessions include developing a leadership mindset, building successful teams, strategic planning, and brand messaging. After completing the program, they will take part in mentorship/mastermind groups for six months. They will also receive other benefits that will help them grow their business.

According to NAWBO, women own 40% of all privately held companies in the country today. Still, the size of their revenues remains significantly below other types of businesses. Educating women business owners enables them to progress to the same or greater levels.

NAWBO is a network of women business owners in the US formed in 1975. Its purpose is to share resources and to provide mutual support among its members. It also lobbies economic and public policies benefiting women entrepreneurs.

Sacred Fire Creative is named one of the top digital marketing agencies in Portland.

SFC is a Portland-based digital marketing agency specializing in helping its clients build a legacy through solid branding. With a unique and robust brand, SFC clients can forge deep connections with its customers, thus creating a loyal community. Among the companies that SFC has worked with are ArisGlobal Software, RiverWest Acupuncture, Johnson & Johnson, and NYU Langone Medical Center. Expertise.com named SFC one of the top digital marketing agencies in the city.

Aside from her role as SFC head, Malee Ojua is also involved with NAWBO’s Oregon chapter. She is the chapter’s current program director and served as its president in 2020. Additionally, she hosts bimonthly virtual forums on Diversity, Equity, Inclusion, and Belonging (DEIB). Ojua participated in the Goldman Sachs 10KSB program in 2019. A former aeronautics engineer, she founded SFC in 2014.


10 Questions with Abby Tarsches

In her own words, Abby Tarsches loves photographing people. A fine art photographer whose work has been published in the likes of Vogue and Bazaar, Abby strives to capture her subjects in their most beautiful and authentic. Every photo is a moment of memory and should, therefore, be timeless and enduring.

With these ten questions, Abby shares her insights on her work and life.

If you could go back in time, what would you tell your 11-year-old self?

Nothing stays the same. Go with the change.

What advice do you wish you had been given when you first started your business?

Get educated regarding running the business side of things.

What’s the most important lesson you’ve learned the hard way (in life or business)?

You cannot control everything. Live and let live.

What do people always get wrong about you or what you do?

That my work is glamorous and sexy all the time.

What shifts did you make in life or business as a result of the pandemic?

Focusing on shop local. Using all my skills as a photographer to help others keep their memories alive.

What do you love about what you do?

I love how a camera can freeze a moment in time. That people’s portraits and special occasions will have a history that will be remembered. I love that every time I photograph, I learn and see something new. That hopefully, I can make someone’s life better through the art of photography.

What is the best thing about doing business in Portland?

People are very friendly here. I like the connections I have made.

What is one of your favorite things to do where you live?

I love to hike with my dog at Mt Tabor!

Who has been the most important influence in your life and why?

My two children, Iris and Cara. They have expanded my heart and soul and give me new perspectives on life every day!

Who do you help in your business?

Women with body positivity and empowerment, business owners, families, and individuals.

Sacred Fire Creative features the members of Portland Connect Online in this series. Our goal here is to help womxn realize that they are extraordinary, that they can make a difference in their own lives, as well as in others’.

For Abby Tarsches, making a difference means capturing her subjects’ inner beauty with her photographs and helping them keep cherished memories alive.


10 Questions with Winslett Carr

Winslett Carr is an acupuncturist specializing in treating a range of women’s health issues, including sexual and reproductive health. It gives her great satisfaction in seeing her patients find relief from stress, chronic pain, and other conditions.

Her patients’ experiences mirror her own. In her 20s, Winslett led a stressful lifestyle working as a researcher for a non-profit in Washington, D.C. The day-to-day stress led her to get diagnosed with Crohn’s disease. It was rather ironic, considering that the non-profit she worked for is in the women’s health niche. Her quest for better health led her to study Chinese medicine and switching careers.

Winslett’s years of experience, both as a patient and as a clinician, have equipped her to help other women find healing. She shares her insights on her work and her life with Sacred Fire Creative by answering these 10 questions:

1. If you could go back in time, what would you tell your 11-year-old self?

Enjoy your time growing up: play softball, have fun with your friends, keep enjoying your favorite subjects, but most importantly, be your most authentic self. This will guide you to where you need to be.

2. What advice do you wish you had been given when you first started your business?

Start now, even if you start small. Find a mentor who can show you the ropes. Connect with colleagues in the field and beyond and stay in touch with your community for support. Send referrals; receive referrals.

3. What’s the most important lesson you’ve learned the hard way (in life or business)?

If you have no expertise in an area (tax planning), do not hammer yourself about it. Find and pay for excellent professional help and re-focus on what you do best.

4. What do people always get wrong about you or what you do?

Acupuncturist is a title, not the act of what I do. Acupuncturists study Chinese medicine and East Asian medicine theory, modalities, herbs, and nutrition. We are not just technicians with needles; we practice the complete art of medicine.

5. What shifts did you make in life or business as a result of the pandemic?

Although I spend as much time in the room with a patient as before, I do it wearing scrubs, masks, protective eyewear. I crinkle my eyes more to show people I’m smiling behind the mask. That, and I spend more time allowing Cavicide to dry on every surface between patients and before resetting the treatment room for the next patient. New normal.

6. What do you love about what you do?

I love hearing each person’s unique story. They’re not just sharing a health history but the way they shape their lives and what their dreams and goals are for the future. If I can help them, in some small way, to continue moving towards their dreams and goals, well, there’s nothing better than helping people in that way.

7. What is the best thing about doing business in Portland?

Portland is still a wonderfully small city with 7 degrees of separation. There are many entrepreneurs here. Everyone understands that if you are an effective and caring professional, your business will steadily grow.

8. What is one of your favorite things to do where you live?

I hike to see everything that the area offers. Portland and the entire Pacific Northwest are filled with world-class vistas—Douglas fir-covered capes with trails to secluded beaches, the snow-covered Cascade Range of still active volcanoes, prehistoric forests with cool mountain streams, and even high desert landscapes with wild horses.

9. Who has been the most important influence in your life and why?

My mother is a force and a force for good for everyone who surrounds her. She returned to graduate school with my then-infant brother in tow. She works smart for sure, but she gets more things done in a day than almost anyone I know. She’s a “Type A” and also very intuitive and caring. I aim high because of her, and I help others where I can because that’s what she always did.

10. Who do you help in your business?

I help women working on goals and really pursuing their dreams of having a family, having health, living authentically and pain-free.

Sacred Fire Creative shines the spotlight on the members of Portland Connect Online in this series. Through this series, we aim to help womxn realize and believe that they can be extraordinary and make a difference in other people’s lives.

For Winslett Carr, making a difference means assisting women in their journey to better health and a family of their own through her acupuncture practice.


10 Questions with Brittani Pomeroy

Brittani Pomeroy is a great believer in autonomy. As an Insurance Advisor with Elliott, Powell, Baden & Baker, she works closely with her customers as their advocate. She believes it’s her job to help her clients feel secure that they have the best options in place in case they meet with unforeseen losses.

Brittani answers ten questions for Sacred Fire Creative. Through these answers, she lets us into her thoughts on the work she does and the life she lives today.

1. If you could go back in time, what would you tell your 11-year-old self?

Change is constant; we must learn to look for the positive in every transition.

2. What advice do you wish you had been given when you first started your business?

Slow down and make sure to build the proper foundation for your business. This is a marathon, not a sprint.

3. What’s the most important lesson you’ve learned the hard way (in life or business)?

The impact of not having the proper foundation. It makes it harder to maintain the same level of success and service.

4. What do people always get wrong about you or what you do?

I am a very direct person. At times I’ll have a coworker tell me that I am not open to their opinion. But that is not correct. Instead, I like to understand their reasonings so I can process and make my own determination.

5. What shifts did you make in life or business as a result of the pandemic?

I now have to make time to help my son with his homework. So at times, my work hours are not the typical work hours.

6. What do you love about what you do?

I truly love partnering with my customers to make sure they have the necessary coverages for unforeseen losses.

7. What is the best thing about doing business in Portland?

Portland is a city with a small-town feel. The individuals I have worked with seem to like to sell based on relationships.

8. What is one of your favorite things to do where you live?

I love that I can walk to my grocery store, bakery, ice cream shop, nails. Plus, I have an amazing view of Mt. Hood.

9. Who has been the most important influence in your life and why?

My grandmother. She always taught me to be true to myself and pay attention to actions over words.

10. Who do you help in your business?

I partner with companies that want to make sure they have the proper insurance for their business today plus future endeavors they have planned.

Sacred Fire Creative showcases the members of Portland Connect Online in this series. Our aim is to let all womxn realize that they are capable of doing extraordinary things. Womxn can make a difference, not just in their own lives but also in others’.

In Brittani Pomeroy’s case, it’s all about helping people put down safeguards that will protect them against uncertainty and unforeseen losses. She encourages her clients to be proactive about their future.


10 Questions with Jennifer Armenta

Jennifer Armenta started many businesses, but it took some trial and error and plenty of effort to succeed and thrive. Like most womxn, she realized the value of enjoying life a little too late. She also learned ideas don’t simply bring success; research and empathy do.

Jennifer is a Highlands Certified Consultant and Certified Career Services Provider. She revels in helping her clients find confidence within themselves to do what they need to do. She believes being true to yourself is great, and having plans for your future is even better.

Here’s an insight into Jennifer’s personal and work thoughts:

1. If you could go back in time, what would you tell your 11-year-old self?

I would tell myself to remember to always have fun. Being an adult is full of responsibilities. It is important to have fun and laugh every day.

2. What advice do you wish you had been given when you first started your business?

Make sure that what you are offering is something your customer needs or wants. Just because you think it is a good idea does not mean that everyone will. Do your due diligence before you launch your business.

3. What’s the most important lesson you’ve learned the hard way (in life or business)?

I have started many businesses in my life. Some have been successful, and some have not. After my last business did not work out, it took me several years to get back up. My current business is thriving, but it is because I learned from the past. I had to look back at what didn’t work and create new strategies that led to success.

4. What do people always get wrong about you or what you do?

Thinking that all coaches are the same. I distinguish myself by taking a very intuitive approach to each client. Each person that I work with has different fears, goals, and expectations. So, I develop a unique plan for each client I work with, providing the most value I can with the time we spend together.

5. What shifts did you make in life or business as a result of the pandemic?

I have been very lucky that I have not had to make significant changes. Although I genuinely miss in-person meetings, I can provide all of my services virtually.

6. What do you love about what you do?

I love helping someone confidently make a big decision about their future. There is nothing better than seeing someone’s face light up when they finally figured out what their next steps are. It feels good to be there for someone through these milestones.

7. What is the best thing about doing business in McMinnville?

The amazing community. McMinnville is a wonderful place to do business. The Chamber of Commerce, McMinnville Economic Development Partnership, and other local groups truly support local business owners.

8. What is one of your favorite things to do where you live?

I love spending time with friends and family in downtown McMinnville. There are fantastic restaurants, coffee shops, and pubs that we frequent regularly.

9. Who has been the most important influence in your life and why?

My parents. They always taught me to be true to myself and follow my intuition. With this solid foundation, I am now able to help my clients do the same.

10. Who do you help in your business?

I help people who are in career transition. I love helping older students clarify their next steps in life. I also work with new and aspiring leaders to identify their strengths and help them confidently develop their leadership style.

We’re trying to let all womxn know that they can make a difference. You don’t need to be special, above average, or anything else but yourself to be significant. Sacred Fire Creative showcases members of Portland Connect Online to show you that ordinary womxn like you and me can do extraordinary things.

In Jennifer Armenta’s case, she encourages people to find themselves and set goals for their future. She enjoys empathetically leading people as well as managing employees and developing organizations. With this, she empowers not only herself but also others.


10 Questions with Lita Batho

Lita Batho believes you should love where you live. Like other womxn entrepreneurs, she strives to make a difference doing a job she believes in. At present, she works at Keller Williams as a real estate agent.

Lita ensures she understands her clients and their vision as she assists them in choosing a house. She knows you’ll live in your home for a long time, so it’s important to her that you love where you live. After all, if you love your residence, you’re more likely to love life and everything within it.

Here’s an insight into Lita’s personality and the things that drive her:

1. If you could go back in time, what would you tell your 11-year-old self?

Keep that positive attitude. And yes, you can do anything.

2. What advice do you wish you had been given when you first started your business?

These relationships can last decades: get to know everyone you meet, be kind, and stay in touch.

3. What’s the most important lesson you’ve learned the hard way (in life or business)?

Listening is more effective than telling.

4. What do people always get wrong about you or what you do?

A big part of what I do as a real estate agent is negotiating and making sure each step of the process moves forward in a timely manner. A lot goes on behind the scenes of looking at homes and making offers, and it takes a lot of attention to detail and thinking through the strategy to make sure my clients have a stress-free process and achieve their goals.

5. What shifts did you make in life or business as a result of the pandemic?

The beginning of the pandemic felt like a nice, quiet lull with no one driving, families outside in the spring weather, and cooking at home.  As the pandemic went on, though, I am so grateful that most of the process of buying or selling a home can be done virtually (contracts, communicating between agents, title, and closing). Of course, I still cherish the time I get to show houses in person and finally hand keys to new buyers.  It helped me appreciate the time I do have in person with any client and the ability to work virtually.

6. What do you love about what you do?

I love getting to know clients and having their trust to facilitate a life change. I also love living in Portland, and by extension, helping others to get to know neighborhoods, the home styles here, and finding solutions for my clients to make their next move.

7. What is the best thing about doing business in Portland?

As a real estate agent, I love the region. It offers year-round gardening, outdoor recreation, and unique neighborhoods; there really is something for everyone.

8. What is one of your favorite things to do where you live?

I love our local restaurant owners and farmers. I like to support them by shopping at the farmers’ markets and eating (or taking out) from independently-owned restaurants. I also love day trips to the gorge or the coast, hiking, and neighborhood walking.

9. Who has been the most important influence in your life and why?

My mom had her own business (retail shops). To me, she was a great example of a small business owner and someone working on building a business.  I remember her advocating for herself with bankers and running the business when I was small, and I grew up in and around her stores.

10. Who do you help in your business?

I help home buyers and sellers transition from one situation to the next. I do this by connecting them with my trusted partners for lending, home inspections and repairs, and other services.

Sacred Fire Creative aims to let everyone know we can all make a difference. You don’t have to be special, above average, or anything else but you to make a difference. Members of Portland Connect Online show you that ordinary womxn can do extraordinary things that make significant differences in people’s lives.

In Lita Batho’s case, she’s ensuring every individual or family appreciates their house. Before practicing real estate, she had been a yoga teacher that helped womxn stay healthy and manage their stresses for over 19 years.


McMinnville, OR Business Owner Recognized by Prestigious Goldman Sachs 10KSB Program

FOR IMMEDIATE RELEASE

McMinnville, OR Business Owner Recognized by Prestigious Goldman Sachs 10KSB Program 

Sacred Fire Creative, a McMinnville-based digital marketing agency founded in 2014 by Malee Ojua, has been named one of the most promising small businesses in the nation by the top investment bank. 

McMinnville, OR (June 20, 2019)—When former aerospace engineer Malee Ojua first studied graphic design, she did it just for fun. She never thought it would lead her to build a successful digital marketing agency or that Goldman Sachs would eventually select her for an exclusive business development program.

“I left my career as an aerospace engineer with Top Secret government security clearance in 1998 to be with my mother after her Stage IV breast cancer diagnosis,” recalled Ojua. “Everything was moment to moment. I decided then that life is too short not to do what you are passionate about and what makes you happy.”

Her passion drove Ojua to pursue a different path from her established engineering career, in which she successfully marketed multi-billion-dollar defense satellite systems to hundreds of military generals at a time. “People have always asked me to design, to make everything look better. It’s what I do without thinking.” With her natural knack for design, Ojua went back to school and earned a degree in web development and design. In 2014, she established Sacred Fire Creative, LLC, a business she started from nothing and on her own.

“I mentioned at a women’s networking event that I was starting a side business in web design. Next thing I know, four business owners came up to me, handed me checks and told me that I needed to register my business right away. That’s how it all started,” Ojua shared.

By 2015, Ojua was working full-time at her company. Corporate accounts started coming in by 2016, first the New York University Langone Medical Center, followed by Johnson & Johnson and ArisGlobal Health. By 2017, Sacred Fire Creative posted six-figure revenues. And, in 2018, the company experienced 117% business growth.

“For me, this is the American Dream—that you can achieve success with persistent hard work and determination no matter what obstacles are in your way,” said Ojua.

“My parents are immigrants who came to the US separately, bringing with them only the clothes on their backs. Together, they built a grocery business and worked hard so that my brother, my sister, and I could live a good life,” Ojua said. “They taught us the value of hard work and the importance of giving back to the country and community that took us in.”

“I have always wanted to contribute to my community, and I do that through my business,” said Ojua. “I started this business from scratch and figured it out through the help of other women business owners and mentors. I want to show that people like me—a woman, a daughter of immigrants, and a member of ethnic minority groups—can build a successful enterprise. I am excited to give back and inspire other women and minorities like me to do the same.”

In 2017, Ojua applied for the prestigious Goldman Sachs 10,000 Small Businesses program, also known as 10,000 Small Businesses or 10KSB. This education and mentorship program for entrepreneurs was developed by finance industry leader Goldman Sachs in partnership with Babson College in Wellesley, Massachusetts.

She was one of under 150 business owners invited to participate in the program from over 800 applicants.

“Being chosen to participate in 10KSB is an amazing opportunity,” said Ojua. “It opened my eyes to new avenues of growth I’d never even considered before.”

Goldman Sachs created 10KSB in 2009 with the belief that giving small business owners access to education, capital, and support is the optimum way to overcome barriers to their growth. The program’s scholars take part in a condensed and intensive MBA-like training lasting 12 weeks. The training includes guidance in building a customized growth plan, one-on-one counseling, membership to a peer support network, and support from leaders in the business world.

“These business owners represent the best of the US economy. This program helps them grow their business, create new jobs, and strengthen our communities. Nearly 70% of participants increase revenues and 50% create new jobs just six months after graduating,” said Babson College’s Richard T. Bliss, the National Academic Director of Goldman Sachs 10,000 Small Businesses.

With her 10KSB diploma firmly in hand, Ojua is back in McMinnville, OR and has set her sights on certifications for her business that would allow her to offer graphic design services to government agencies on the federal level.

“I’m applying for federal SBA 8(a) Business Development Program as well as acquiring SBA Women-Owned Small Business (WOSB) Program certifications. Also, I’m renewing our Certification Office for Business Inclusion and Diversity (COBID), Women Business Enterprise (WBE), Minority Business Enterprise (MBE), and Emerging Small Business (ESB) certifications.”

“We’re aiming to get listed on the US General Services Administration (GSA) Schedule for Advertising and Integrated Marketing Solutions (AIMS). This will allow government buyers to purchase directly from us with pre-established pricing, terms, and conditions.”

According to Ojua, there are no other currently certified graphic design agencies in Oregon on the GSA Schedule. Sacred Fire Creative is additionally qualified for the HUBZone (Historically Underutilized Business Zone) Program certification, which even fewer agencies hold. Having these certifications, said Ojua, would further separate her company from its competitors.

“As someone with past experience working with government agencies, I truly believe we have the qualities that government buyers on the federal, state, and local level are looking for in their contractors. It’s an opportunity we are excited to explore,” Ojua said.

Sacred Fire Creative is a digital marketing agency that provides a wide range of business development services, including graphic design, web design and development, social media management, and content marketing. For more information about Sacred Fire Creative and Malee Ojua, please visit www.sacredfirecreative.com.

CONTACT:

Malee Ojua

malee@sacredfirecreative.com

503-816-3890

Also see this press release in:


Examining the 30-Year Legacy of NAWBO and the Women’s Business Ownership Act of 1988

Recently, I had the opportunity to speak with the Business Tribune in my capacity as Programs Director and President-Elect of the National Association of Women Business Owners (NAWBO) Oregon Chapter. In that interview, I talked about how the 18-month-old NAWBO Oregon Chapter stands on the 30-year legacy of NAWBO and the groundbreaking 1988 law that made it all possible. I also spoke about the challenges that women business owners still face today.

 

Women’s contribution to business is previously misrepresented

 

Before the 1990s, the business sector’s spotlight is focused entirely on men and their contributions. Women’s contributions to business didn’t matter much. In fact, prior to the passage of the Women’s Business Ownership Act, the US Census Bureau only collected data from women business owners who operate from home. The Bureau largely disregarded data from bigger women-run corporations, known as C-corporations.

 

This level of misrepresentation obviously made it difficult for women back then to start up and grow their own enterprises. Gender stereotyping labeled women as high-risk borrowers, so few banks and lenders were willing to give them the funding they needed. Those that were required women borrowers to have their male relatives sign their loan applications for them. There were even stories of women having their teenaged sons sign these applications for them, if you could believe that.

 

Aside from lack of funding sources, women in business also didn’t have much support in terms of education and resources. Women business owners were pretty much on their own back then, to succeed or fail only by their sheer grit.

 

NAWBO lobbies to change the scene for women in business

 

Fast forward to 1975, when a group of like-minded, Washington DC-based businesswomen got together to share information and solutions to challenges faced by women in business. Led by Susan Hagar, this group of women eventually incorporated themselves as the National Association of Women Business Owners.

 

Initially, NAWBO endeavored to show support for women business owners by publishing a directory of women-run enterprises in the Baltimore area. NAWBO’s growing influence led the group to take part in the White House Conference on Small Businesses. They also participated in task forces and committees to bring to the fore women’s concerns and challenges in the world of business that time.

 

Their efforts paid off in the long run. In 1988, President Ronald Reagan signed H.R. 5050, also known as the Women’s Business Ownership Act. NAWBO was recognized as one of the organizations whose support made this historic law possible.

 

H.R. 5050 changed the landscape for women in business. For one, it scraped existing laws requiring women to get male family members to sign for their loans. For another, the Act created women’s business centers throughout the country. From these centers, women can get seed funding, training, resources, and other forms of support to start up and grow their businesses. Lastly, the Act enabled the formation of the National Women’s Business Council. The Council assists in creating policies regarding women in business.

 

Women in business still face challenges today

 

The passage of the Women’s Business Ownership Act of 1988 certainly opened more doors for women in business. More than that, the law revealed the true value that businesswomen bring to the table.

 

Nonetheless, women business owners still face a myriad of challenges today, 30 years after President Reagan signed the Act. These issues lie mostly with finding adequate funding and gender discrimination. Entrepreneur Magazine has a great infographic that illustrates the problems that women in business still face right now.

 

Personally, I find finances to be a major challenge in running Sacred Fire Creative. As I mentioned in the Business Tribune article, I can be obsessive with my personal finances and the money that comes in and out of my company. So, it’s always my advice to other women business owners who are just starting up to keep track of their finances. More importantly, they should seek financing instead of using their credit cards when taking care of their business expenses.

 

With regards NAWBO Oregon, our focus right now is to build a strong support network for our growing membership. Eventually, once we get the numbers, we will shift our attention to advocate state-level legislation that will promote concerns of Oregon’s women business owners.

 


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