In the rolling hills of Oregon’s wine country, a quiet revolution is underway. At its forefront is Revino, a company dedicated to transforming the wine industry’s approach to packaging through the revival of reusable glass bottles.

This initiative addresses environmental concerns. More importantly, it’s setting a new standard for sustainability in winemaking.

Reducing the Wine Industry’s Carbon Footprint One Bottle at a Time

The traditional wine industry relies heavily on single-use glass bottles, which contribute significantly to carbon emissions. Revino was established to address this.

The company aims at reintroducing the reusable glass bottle ecosystem for beverage producers and consumers. By adopting reusable bottles, Revino offers a solution that reduces carbon emissions by up to 85% compared to single-use vessels.

This substantial reduction is achieved by minimizing the need for new glass production and lowering transportation emissions associated with bottle manufacturing.

Revino is a reflection of its co-founders’ passion and personal experience with the challenges of sustainability. CEO Keenan O’Hern was inspired by his time in the Peace Corps, where he witnessed firsthand the environmental issues faced by global communities. COO Adam Rack developed an appreciation for environmental conservation from growing up on a Kansas farm.

An Innovative Approach

At the heart of Revino’s innovation is their standardized 705-ml reusable glass bottle. Developed with input from over 75 wineries, these bottles are designed to be reused up to 50 times.

This design not only maintains the traditional aesthetics valued by wineries. It also significantly reduces environmental impact.

The company’s closed-loop system ensures that bottles remain in circulation. Once emptied, consumers can return them to participating wineries, retailers, or restaurants. Revino then collects, sanitizes, and redistributes the bottles. This creates a sustainable cycle that minimizes waste.

Industry Collaboration and Recognition

Revino’s success is deeply rooted in its collaborative approach. The company has partnered with over 60 wineries, ranging from boutique labels to larger producers. These partnerships are instrumental in building a circular system for reusable wine bottles.

The company’s innovative approach has not gone unnoticed. The company has been featured in various publications, highlighting its impact on environmentally responsible endeavors in the wine industry.

Additionally, Revino won $20,000 at the Shark Tank competition held by the Strategic Development Corporation (SEDCOR) in 2024. The SEDCOR funding will be instrumental in expanding their bottle-washing facility and push further their mission to create an earth-conscious glass reuse system.

SEDCOR also named them Entrepreneur of the Year in the 2024 SEDCOR Awards.

Revino in the Future

Looking ahead, Revino plans to expand its offerings by introducing Bordeaux-style bottles and screw-top closures by 2025. This expansion aims to accommodate an even broader range of wineries and further promote the adoption of reusable packaging solutions.

Revino’s commitment to sustainability is reshaping the wine industry’s approach to packaging. Through innovative design, strategic partnerships, and a steadfast dedication to environmental stewardship, Revino is leading the charge towards a greener future – one reusable bottle at a time.

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