Mentorship - Sacred Fire Creative

Articles Tagged with: mentorship

Caitlin Grey of Pure Light Botanical Beauty

Radiant Rebellion: Caitlin Grey’s Bold Leap from Eczema to Eco-Beauty Icon

In the ever-evolving landscape of the beauty industry, a McMinnville local entrepreneur stands out for her commitment to holistic wellness and environmental sustainability.

Caitlin Grey, the visionary behind Pure Light Botanical Beauty, has transformed her personal adversity into a thriving business that champions natural beauty and eco-conscious practices.

A Personal Quest for Healing

Caitlin’s journey began at 17. At that age, she faced persistent struggles with eczema. This personal challenge ignited her passion for natural healing and holistic wellness.

Dissatisfied with conventional treatments, she delved into extensive research on botanical oils and their therapeutic properties. Her dedication led to the development of her first product, the Nourishing Lipstick, in 2022. It’s a blend of organic oils designed to hydrate and rejuvenate the lips.

This initial success laid the foundation for the official launch of Pure Light Botanical Beauty in October 2023.

A Brand Rooted in Nature and Sustainability

Pure Light Botanical Beauty is more than a cosmetic line. It’s a demonstration of Caitlin’s commitment to enhancing natural beauty through eco-friendly, botanical-based products.

The brand meticulously selects ingredients known for their skin-enriching properties. This ensures that they are organic, pure, clean, and ethically sourced. Products like the Petal Perfect Lip Oil exemplify this philosophy, combining nourishing botanical oils with luxurious skincare benefits.

Caitlin also understands the environmental impact of the beauty industry. That’s why she prioritizes sustainability in her business model. She implements innovative packaging solutions, such as reusable bamboo lipstick tubes and eco-conscious glass containers, to reduce plastic waste by over 70%.

This approach reflects her dedication to preserving the planet for future generations.

Beyond product offerings, Caitlin extends her expertise through beauty, wellness, and lifestyle coaching. She aims to help women adopt a holistic approach to health, emphasizing that true beauty begins from within. Her coaching services are designed to guide women in embracing natural beauty and maintaining a healthier mindset and lifestyle.

Strategic Growth Through Entrepreneurial Engagement

Recognizing the need for strategic growth, Caitlin embraces opportunities that will catalyze her company’s evolution and catapult it to new heights. The most recent of these opportunities was the Launch Mid-Valley Startup Bootcamp Weekend, held at the end of January 2025 at Linfield University’s W.M. Keck Science Complex.

This immersive three-day event was designed to provide entrepreneurs with insights, connections, and hands-on learning experiences essential for business success. Caitlin’s dedication and innovative approach earned her a spot among the top ten participants, highlighting her potential to make significant strides in the beauty industry.

Looking Ahead

As Pure Light Botanical Beauty continues to grow, Caitlin remains steadfast in her mission to provide clean, eco-friendly cosmetics that celebrate natural beauty.

Her journey from personal health struggles to entrepreneurial success serves as an inspiration, exemplifying how passion and perseverance can lead to meaningful change in both personal lives and broader industries.

Looking to elevate your business? Launch Mid-Valley provides the tools and resources to help you grow and scale. Take the first step and fill out the form today.

Build a stronger, more authentic brand that resonates with your audience. Contact Sacred Fire Creative today, and let’s see how we can collaborate.

Building Community One T-Shirt at a Time: Roanna Gingrich and CreativiTEE’s Story

In today’s fast-paced, technology-dependent world, taking the time to put down our phones, slow down, and bond with loved ones through creative activities sounds like a luxury.

But that’s exactly the kind of luxury that CreativiTEE in Downtown Salem, OR, offers.

Founded by Roanna Gingrich, CreativiTEE is a store where you can design your own T-shirts using professional materials. But it’s more than just a T-shirt store.

It’s where stories are shared, bonds are forged, and imagination takes center stage.

Step inside, and you’ll quickly see that CreativiTEE is a safe and inspiring space for building community.

Telling Stories through T-Shirts

The process of designing your own T-shirts at CreativiTEE is simple, fun, and unique.

First, you pick out your canvas – a T-shirt in your favorite color or style.

Then comes the exciting part: designing. With a wide array of materials at your fingertips, you can let your imagination run wild. Whether a bold statement, a delicate pattern, or a fun doodle, your design is your T-shirt’s centerpiece.

Once your design is ready, the friendly CreativiTEE staff brings it to life using professional screen printing.

Finally, you’ll don your custom creation, strike a pose, and capture the moment as a memory in ink and fabric.

Where Creativity Meets Community

CreativiTEE founder Roanna Gingrich has envisioned her store as a space that inspires connection.

Roanna’s dedication to community shines through in every aspect of her work. She’s a proud Latina with roots that span from Portland to Peru. Sharing her heritage is essential to her mission, reminding us of the importance of getting to know each other beyond surface impressions.

Above all, Roanna has made CreativiTEE a safe space for the community. Everyone is welcome here, no matter who they are, whether they’ve come to buy or design a shirt, attend an event, or simply stop by for a chat.

She especially loves seeing families gathering at her store to create and bond together in ways that can’t be replicated with mobile devices or computer screens. In a world where technology often pulls us apart, CreativiTEE strives to bring us back together.

CreativiTEE is also becoming a hub for Downtown Salem’s artistic and entrepreneurial spirit. Roanna hosts an array of events that spark inspiration and foster community building. From yoga sessions followed by tank top designing to art classes and informal forums, there’s always happening at the store.

One standout event that Roanna hosts is Launch Mid Valley’s Women/BIPOC Coffee Club for Startups and Entrepreneurs, where diverse entrepreneurial voices come together to share ideas, build networks, and uplift one another.

Empowering Women One Design at a Time

Aside from building community, Roanna has also made it her mission to empower women through her space and designs.

Through events like CreativiTEE’s First Friday Art Walk, she provides a platform for women artists to showcase their work.

Through events like the aforementioned Women/BIPOC Coffee Club for Startups and Entrepreneurs, she gives women and BIPOC women business owners a place to connect with peers and share ideas and resources.

One such event inspired her to create a special line of T-shirts with uplifting messages, celebrating the strength and wisdom of women. These designs include feminine nouns in Spanish, such as “la femenina” or the feminine, “la diosa” or the goddess, and “la sabia” or the wise woman. Roanna comes up with a new design each month to add to her inspiring collection.

The Value of Presence

Despite the technological advances allowing us to communicate with anyone anywhere in the world in real time, technology has made interpersonal connections a bit of a challenge.

But Roanna hopes CreativiTEE can be a place where people slow down and truly connect. Whether it’s families creating T-shirts together, friends attending a yoga session, or entrepreneurs brainstorming over coffee, the store is a reminder of the value of presence.

For Roanna, it’s all about hanging out and creating together. And she’s right – there’s magic in the simple act of making something with your own hands with people who matter to you.

Ready to experience the inspiring community of CreativiTEE for yourself? Stop by the studio in Downtown Salem.

And if you’re a small business owner in Salem, check out the next schedule for the Women/BIPOC Coffee Club for Startups and Entrepreneurs. Join us for coffee and conversation, and walk away with the spark for your next big idea.

Deep-Rooted Leadership: How Brad Kleiner Empowers Business Leaders to Thrive

One of the biggest mistakes that business leaders often make is believing they must do everything themselves. This “do-it-all” mindset can lead to feeling stuck, losing focus, and hitting a growth plateau – not to mention fostering a stagnant company culture where teams are unmotivated and underutilized.

The truth is, no leader thrives alone, and asking for help isn’t a weakness; it’s a strength.

That’s where Brad Kleiner comes in.

As the founder and principal consultant at Cedar Root Consulting, Brad helps business leaders break free from the barriers holding them back. He sees his mission as empowering these people to become more thoughtful, flexible, and mindful in their approach.

With a strong, deeply rooted leadership foundation, these individuals are then equipped to inspire happy, motivated, and productive teams while fostering sustainable company growth.

How does Brad help leaders get unstuck?

Brad’s approach is as versatile as it is effective. He offers workshops and retreats covering crucial topics like team building, hiring the right people, nurturing strong client relationships, networking, and creating a powerful digital presence.

He also hosts Basecamps, where leaders gather on his stunning 20-acre, cedar-covered woodland property to connect, share experiences, and solve common challenges. These intimate and collaborative sessions help them find actionable solutions while building a supportive peer network.

By combining strategic tools with real-world insights, Brad creates transformative experiences for leaders looking to reignite their passion and purpose.

Leveraging 25 years of leadership expertise

Brad’s approach is grounded in his own extensive experience. Starting as the co-founder of a small startup, he eventually climbed into executive roles in a billion-dollar media company. Along the way, he discovered his true passion: helping people unlock their potential.

Brad understands that a leader’s personal and professional lives are deeply intertwined. His coaching reflects this as he guides leaders to step out of their comfort zones and navigate challenges with clarity and confidence.

See Brad in action at Launch Mid Valley’s Startup Bootcamp Weekend.

If you’re a leader or entrepreneur looking to take your business to the next level, don’t miss Brad’s upcoming talk at the Launch Mid Valley Startup Bootcamp, happening January 31 to February 2, 2025, at Linfield University’s W.M. Keck Science Complex.

This event is a prime opportunity to gain insights from Brad and other top names in Mid-Willamette Valley’s business community that will help you overcome the hurdles that may be holding you back from attaining your true potential as a leader.

Learn more and register: https://startupbootcampweekend.com.

Insects, Innovation, and Impact: Pat Crowley Redefines Sustainable Agriculture through Chapul Farms

What if the key to solving some of the world’s biggest problems – food waste, water scarcity, and soil degradation – was right under our feet?

For Pat Crowley, it was. His company, Chapul Farms, began with cricket-powered energy bars.

After a few years, Chapul Farms grew into a global innovator, proving that insects are part of the future of sustainable agriculture.

Pat’s journey started with crickets.

The spark for Pat Crowley’s mission to revolutionize agriculture began with a paddle.

As a whitewater rafting guide, Pat became aware of the benefits of eating insects. Insects are packed with protein. Eating them can also help address issues surrounding the world’s water supply.

Pat’s curiosity around edible insects became a business idea in 2011. From a small kitchen, he started making energy bars using cricket powder. Thus, Chapul was born – “chapul” means crickets in the Aztec language.

Chapul’s energy bars became available in three flavors: Aztec-themed with dark chocolate, cayenne, and coffee; Thai-themed with ginger, coconut, and lime; and regular peanut butter and chocolate.

Baiting Sharks with cricket bars

Pat Crowley’s mission was ambitious: normalize eating insects to harness their incredible efficiency as a protein source and reduce the staggering environmental toll of traditional livestock farming. He saw his energy bars as a way to help boost interest in insect farming and consumption.

But for his mission to succeed, Chapul needed more funding. Pat tried to raise money through Kickstarter in 2012. The campaign was a resounding success – from a target of $10,000, Chapul was able to raise $16,000, well over the goal.

But why stop at Kickstarter when there are more funding sources available?

Enter Shark Tank. In Episode 5.23 of this popular reality TV show, aired in 2014, Pat pitched his cricket-powered energy bars to the skeptical Sharks.

The idea struck a chord with billionaire investor Mark Cuban, who offered $50,000 for a 15% stake. With this infusion of capital, Chapul’s energy bars soon graced the shelves of thousands of retail markets across the US, embraced by eco-conscious eaters and fitness enthusiasts.

From energy bars to insect farming

In 2019, Pat Crowley shifted focus. He stepped away from energy bars to concentrate on the foundational power of insect farming.

From this, Chapul Farms emerged with a bold vision: to use insects, specifically black soldier fly larvae, to transform food and agricultural waste into valuable products like protein, oil, and frass (black soldier fly larvae’s nutrient-rich excrement).

Located on the McPhillips Farm in McMinnville, OR, Chapul Farms became a hub of innovation, tackling food waste and improving soil health while supplying black soldier fly larvae for applications ranging from pet food to aquaculture.

Redefining agricultural biodiversity with insects

Pat’s vision is more than just about feeding the world. It’s about redefining how we think about waste.

Imagine mountains of beet skins destined for landfills finding their way to trays of voracious black soldier fly larvae instead. These larvae devour the waste, leaving behind materials for livestock feed (the larva itself) and natural fertilizer (the larva’s frass).

Chapul Farms doesn’t stop at production – they’re scaling their impact. Partnering with companies across the country, they help design and build insect farming facilities to meet the growing demand for sustainable agriculture. Their Innovation and Research Center drives advancements in insect agriculture, with every project aimed at accelerating climate and soil health benefits.

Small insects, big impact

Pat Crowley’s efforts haven’t gone unnoticed.

In 2023, he earned the Kelly McDonald Business Leader of the Year Award from the McMinnville Economic Development Partnership. In that same year, he helped Chapul Farms secure the OEN Growth Stage Award.

Beyond accolades, Pat’s work continues to inspire at the TEDx and university speaker circuits, where he shares the promise of insects as a key to regenerative agriculture.

Pat’s journey from crickets to climate solutions reminds us that innovation often begins with a leap of faith – and a love for our planet.

See Pat in action as he joins the judging panel at the upcoming Launch Mid Valley Startup Bootcamp Weekend from January 31 to February 2, 2025, at Linfield University’s W.M. Keck Science Complex. Get the details and sign up here.

Turning Carbon Footprints into Climate Solutions: John Mead’s Innovative Approach to Concrete Construction

Concrete is a cornerstone of modern construction, from towering skyscrapers to humble homes. However, its environmental cost is staggering.

Cement, a key ingredient of concrete, accounts for approximately 7% of global carbon emissions – a significant contributor to climate change. Beyond cement production, the environmental toll of concrete includes mining and quarrying resources like limestone, heating limestone with fossil fuels, and transporting materials.

Recognizing the urgent need for change, John Mead has made it his mission to transform concrete from a climate culprit into a solution. He achieves this through Solid Carbon, a company he co-founded in 2022.

Solid Carbon is pioneering carbon-negative construction, reducing emissions by producing sustainable, durable concrete that sequesters carbon rather than releasing it.

Concrete that Reverses Climate Impact

According to John, a pound of carbon dioxide is released into the atmosphere for every pound of concrete produced. Solid Carbon’s innovations are designed to flip this equation.

By incorporating biogenic carbon-based materials, their concrete absorbs and stores carbon during production and use, creating a built environment that actively contributes to climate change.

Their products also emphasize that sustainability doesn’t come at the expense of quality or profitability. Solid Carbon’s products are durable and versatile, suitable for structural and decorative applications in both commercial and residential projects. From factory floors to winery conversions, their concrete proves that sustainability and performance go hand in hand.

From Innovation to Impact

Solid Carbon’s success is fueled by collaboration with key partners such as the McMinnville Economic Development Partnership (MEDP), the Strategic Economic Development Corporation (SEDCOR), and Business Oregon.

With a $241K High Impact Opportunity Grant, the company partnered with Oregon State University for solution testing and community projects. These community projects included pilot pours for the Miller Woods welcome pavilion and the Alpine Crossing patio. These initiatives have expanded their capacity to revolutionize the construction industry.

Since then, the company has worked on significant projects such as:

Homes for Habitat for Humanity in Gig Harbor, WA
An installation of vertical walls and a tunnel for Burnside Skatepark in Portland, OR.
The 5,000 square-foot floor of Remy Wines’ winery production space
The 440 cubic-yard factory flooring of New Energy Works in McMinnville, their biggest pour to date

Impressive achievements and recognition have marked Solid Carbon’s journey.

In 2022, it received the SEDCOR Innovative Product Award, which honors its groundbreaking work in sustainable concrete.

In 2023, MEDP celebrated its contributions to local sustainability efforts with the McMinnville Innovator Award.

In 2024, Building Green Magazine included Solid Carbon’s concrete among its Top 10 Products list, acknowledging their industry-transforming innovations.

For Solid Carbon, profitability and sustainability are not at odds – they are essential to creating a better future. John believes in leaving the planet better than we have found it. Through innovative materials and visionary leadership, John and Solid Carbon prove that even the most entrenched industries can become agents of climate action.

Hear John Mead’s Story at the LMV Startup Bootcamp

From January 31 to February 2, 2025, John will share his vision and story at the Launch Mid Valley Startup Bootcamp. He will show how businesses can grow and profit while positively impacting society and the environment.

The Startup Bootcamp is an excellent opportunity to learn how to take your business to the next level. Save these dates and stay tuned for details.

Dean Craig: Connecting Businesses to the Right Resources in Mid-Willamette Valley

As an entrepreneur, having someone listen to you as you share the issues and challenges that hinder your business growth is invaluable. That someone becomes even more valuable if they connect you with people and resources that can help you overcome these obstacles.

Dean Craig, the Business Services Director for the Willamette Workforce Partnership, is that someone for many small business owners in the counties of Linn, Marion, Polk, and Yamhill.

Dean is a dynamic leader and problem solver dedicated to strengthening Mid-Willamette Valley’s workforce and business community. With a background spanning 30 years in human resources and extensive experience as a youth workforce advocate, he is uniquely positioned to guide startups and aspiring entrepreneurs toward success.

Building a Thriving Workforce

Willamette Workforce Partnership, a non-profit organization serving as the workforce investment board for the region, is committed to creating a prosperous, inclusive community. It achieves this by fostering partnerships that drive skill-building, job placement, and sustainable growth for businesses.

In his role at this organization, Dean collaborates with businesses across various industries to address common challenges. He then aligns them with the right people and resources to craft innovative solutions to these issues.

A Legacy of Empowerment

Before joining Willamette Workforce Partnership, Dean spent nearly 13 years serving the regional Youth Council of Incite, Innovative Workforce Solutions, formerly Job Growers Inc. As a board member, president, and past president, he was pivotal in equipping young people with the skills and work ethic they need to secure meaningful employment and build brighter futures.

His passion for cultivating talent and solving workforce challenges continues to shape his work today. From January 31 to February 2, 2025, Dean will share his expertise with emerging business owners as a mentor at the Launch Mid Valley Startup Bootcamp.

This Startup Bootcamp, which will be held at Linfield University’s W.M. Keck Science Complex, is a unique opportunity for local entrepreneurs to gain hands-on guidance from seasoned professionals like Dean and to network with peers and industry leaders. Dean’s deep understanding of workforce dynamics and ability to find creative solutions will be invaluable to anyone looking to launch or grow a business.

Value in the Valley: Empowering Women to Reach Their Highest Potential

On September 27, 2021, the Oregon Chapter of the National Association of Women Business Owners (NAWBO Oregon) will hold a virtual event entitled “Value in the Valley.” It is a message to encourage every professional woman to climb their highest mountain and become who they are capable of becoming. The guest speaker for this event is Tammy Butler Robinson.

We invite you to join us at this event. You can register here:

About the event

“You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, and how you can still come out of it.” – Maya Angelou

Chinese philosopher Lao Tzu once wrote that a journey of a thousand miles begins with a single step. You may know which destination you’re headed to, you may know how to get there, and you may even have that strong desire to arrive there. But you will never reach that destination if you don’t make that first, small, single step.

Our journey to greatness begins this way. We may have the passion, the drive, and the plan to make our dreams a reality. But without taking that first step, our dreams will be just that—dreams. And there’s no assurance that the journey itself will be easy. More likely than not, we’ll be called upon to make sacrifices, as well as to face setbacks and heartaches. Nonetheless, if you truly believe that your dreams are worth pursuing, that you’re willing to persevere against all challenges, that you stay true to your values, and that you exercise self-care no matter how hard it gets, you will see the value in the valley and finally reach your destination.

About NAWBO

The National Association of Women Business Owners (NAWBO) is the unified voice of over 10 million women-owned businesses in the United States representing the fastest-growing segment of the economy.

Founded in 1975, NAWBO propels women entrepreneurs into economic, social, and political spheres of power worldwide by:

Strengthening the wealth-creating capacity of our members and promoting economic development within the entrepreneurial community
Creating innovative and effective change in the business culture
Building strategic alliances, coalitions, and affiliations
Transforming public policy and influencing opinion-makers

About Tammy Butler Robinson

Tammy Butler is a proven leader with a strong background in housing and community development, expertise in public finance and management, and a deep commitment to improving communities and the lives of women in Indiana. As a Managing Principal with Engaging Solutions, she has successfully led and managed the company’s call center business and co-managed the firm’s planning and community outreach sector. Prior to that, Tammy spent over a decade in State government as a fiscal analyst for the Indiana House of Representatives Ways and Means Committee; Assistant Director of the Indiana State Budget Agency; Director of Claims Management for the Family and Social Services Agency; and Data Director for the Office of Medicaid Policy and Planning.

Tammy’s passion for improving the lives of women and families in Indiana extends beyond her corporate life. She is pastor of The House of God Church in Indianapolis, leading a congregation whose members are among the most underserved and underrepresented populations in the state. Her problem-solving skills, knowledge, and experience engaging stakeholders in the community planning process have led to the creation of multiple programs that have changed lives.

Tammy lives in McCordsville, Indiana with her two children, Myles and Brian Jr.

NAWBO Oregon Past President Chosen for Exclusive Accelerated Growth Training

NAWBO Oregon past president and Sacred Fire Creative founder Malee Ojua joins a select group of 25 women business owners undergoing the NAWBO Accelerated Growth Program, a 10-month business leadership training created by NAWBO and sponsored by Wells-Fargo.

Portland, OR, March 2021—Sacred Fire Creative (SFC) announced the National Association of Women Business Owners (NAWBO) selected SFC CEO Malee Ojua as part of its new learning program. Open to only 25 participants, the NAWBO Accelerated Growth Program helps women business owners scale up their enterprises.

The NAWBO Accelerated Growth Program aims to increase its participants’ market competitiveness.

The NAWBO Accelerated Growth Program is an offering of the organization’s Institute for Entrepreneurial Development. The program, launched in 2021, is a top-tier educational plan designed to help women business owners increase their competitiveness in their respective markets. It’s also meant to set them up for higher levels of growth and expansion. Wells-Fargo sponsors the program.

Participants are to attend eight one-hour online learning sessions for four months. Topics covered in these sessions include developing a leadership mindset, building successful teams, strategic planning, and brand messaging. After completing the program, they will take part in mentorship/mastermind groups for six months. They will also receive other benefits that will help them grow their business.

According to NAWBO, women own 40% of all privately held companies in the country today. Still, the size of their revenues remains significantly below other types of businesses. Educating women business owners enables them to progress to the same or greater levels.

NAWBO is a network of women business owners in the US formed in 1975. Its purpose is to share resources and to provide mutual support among its members. It also lobbies economic and public policies benefiting women entrepreneurs.

Sacred Fire Creative is named one of the top digital marketing agencies in Portland.

SFC is a Portland-based digital marketing agency specializing in helping its clients build a legacy through solid branding. With a unique and robust brand, SFC clients can forge deep connections with its customers, thus creating a loyal community. Among the companies that SFC has worked with are ArisGlobal Software, RiverWest Acupuncture, Johnson & Johnson, and NYU Langone Medical Center. Expertise.com named SFC one of the top digital marketing agencies in the city.

Aside from her role as SFC head, Malee Ojua is also involved with NAWBO’s Oregon chapter. She is the chapter’s current program director and served as its president in 2020. Additionally, she hosts bimonthly virtual forums on Diversity, Equity, Inclusion, and Belonging (DEIB). Ojua participated in the Goldman Sachs 10KSB program in 2019. A former aeronautics engineer, she founded SFC in 2014.

10 Questions with Abby Tarsches

In her own words, Abby Tarsches loves photographing people. A fine art photographer whose work has been published in the likes of Vogue and Bazaar, Abby strives to capture her subjects in their most beautiful and authentic. Every photo is a moment of memory and should, therefore, be timeless and enduring.

With these ten questions, Abby shares her insights on her work and life.

If you could go back in time, what would you tell your 11-year-old self?

Nothing stays the same. Go with the change.

What advice do you wish you had been given when you first started your business?

Get educated regarding running the business side of things.

What’s the most important lesson you’ve learned the hard way (in life or business)?

You cannot control everything. Live and let live.

What do people always get wrong about you or what you do?

That my work is glamorous and sexy all the time.

What shifts did you make in life or business as a result of the pandemic?

Focusing on shop local. Using all my skills as a photographer to help others keep their memories alive.

What do you love about what you do?

I love how a camera can freeze a moment in time. That people’s portraits and special occasions will have a history that will be remembered. I love that every time I photograph, I learn and see something new. That hopefully, I can make someone’s life better through the art of photography.

What is the best thing about doing business in Portland?

People are very friendly here. I like the connections I have made.

What is one of your favorite things to do where you live?

I love to hike with my dog at Mt Tabor!

Who has been the most important influence in your life and why?

My two children, Iris and Cara. They have expanded my heart and soul and give me new perspectives on life every day!

Who do you help in your business?

Women with body positivity and empowerment, business owners, families, and individuals.

Sacred Fire Creative features the members of Portland Connect Online in this series. Our goal here is to help womxn realize that they are extraordinary, that they can make a difference in their own lives, as well as in others’.

For Abby Tarsches, making a difference means capturing her subjects’ inner beauty with her photographs and helping them keep cherished memories alive.

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