Jennifer Armenta started many businesses, but it took some trial and error and plenty of effort to succeed and thrive. Like most womxn, she realized the value of enjoying life a little too late. She also learned ideas don’t simply bring success; research and empathy do.

Jennifer is a Highlands Certified Consultant and Certified Career Services Provider. She revels in helping her clients find confidence within themselves to do what they need to do. She believes being true to yourself is great, and having plans for your future is even better.

Here’s an insight into Jennifer’s personal and work thoughts:

1. If you could go back in time, what would you tell your 11-year-old self?

I would tell myself to remember to always have fun. Being an adult is full of responsibilities. It is important to have fun and laugh every day.

2. What advice do you wish you had been given when you first started your business?

Make sure that what you are offering is something your customer needs or wants. Just because you think it is a good idea does not mean that everyone will. Do your due diligence before you launch your business.

3. What’s the most important lesson you’ve learned the hard way (in life or business)?

I have started many businesses in my life. Some have been successful, and some have not. After my last business did not work out, it took me several years to get back up. My current business is thriving, but it is because I learned from the past. I had to look back at what didn’t work and create new strategies that led to success.

4. What do people always get wrong about you or what you do?

Thinking that all coaches are the same. I distinguish myself by taking a very intuitive approach to each client. Each person that I work with has different fears, goals, and expectations. So, I develop a unique plan for each client I work with, providing the most value I can with the time we spend together.

5. What shifts did you make in life or business as a result of the pandemic?

I have been very lucky that I have not had to make significant changes. Although I genuinely miss in-person meetings, I can provide all of my services virtually.

6. What do you love about what you do?

I love helping someone confidently make a big decision about their future. There is nothing better than seeing someone’s face light up when they finally figured out what their next steps are. It feels good to be there for someone through these milestones.

7. What is the best thing about doing business in McMinnville?

The amazing community. McMinnville is a wonderful place to do business. The Chamber of Commerce, McMinnville Economic Development Partnership, and other local groups truly support local business owners.

8. What is one of your favorite things to do where you live?

I love spending time with friends and family in downtown McMinnville. There are fantastic restaurants, coffee shops, and pubs that we frequent regularly.

9. Who has been the most important influence in your life and why?

My parents. They always taught me to be true to myself and follow my intuition. With this solid foundation, I am now able to help my clients do the same.

10. Who do you help in your business?

I help people who are in career transition. I love helping older students clarify their next steps in life. I also work with new and aspiring leaders to identify their strengths and help them confidently develop their leadership style.

We’re trying to let all womxn know that they can make a difference. You don’t need to be special, above average, or anything else but yourself to be significant. Sacred Fire Creative showcases members of Portland Connect Online to show you that ordinary womxn like you and me can do extraordinary things.

In Jennifer Armenta’s case, she encourages people to find themselves and set goals for their future. She enjoys empathetically leading people as well as managing employees and developing organizations. With this, she empowers not only herself but also others.