Articles Tagged with: women who matter

Scaling with Integrity: How Kristy Runge Helped Build HelloCare’s Operational Backbone

Kristy Runge didn’t just co-found a caregiving company. She architected its operational success.

With decades of experience in healthcare and business leadership, Kristy understood that meaningful care doesn’t scale on goodwill alone. It takes rigorous systems, thoughtful hiring, quality assurance, and leadership that balances compassion with performance.

That’s the foundation she helped build at HelloCare, a company now serving families in multiple cities across Oregon.

The System Behind the Soul

While HelloCare is known for its deeply personal, people-first approach to in-home care, much of that consistency comes from the operational design that Kristy helped create.

She implemented systems and processes at HelloCare that ensure quality at scale without sacrificing heart. Her leadership bridges the emotional weight of caregiving with the accountability and structure required to grow a service-based business that can last.

It’s that rare balance between heart and logistics that has made HelloCare not just sustainable but replicable.

Why Founders Should Hear Her Speak at the Oregon Startup Conference

Kristy Runge will be featured on the Success Panel at the Oregon Startup Conference on June 20, 2025, at George Fox University.

There, she will offer founders a transparent look into what it really takes to scale a mission-driven operation.

She’ll speak to the practical aspects that many early-stage businesses overlook: operational workflows, systems thinking, hiring for values and competence, and building processes that grow with your team – not against them. 

If you’re an entrepreneur building in the service space, Kristy’s insights are both inspiring and actionable. She’s walked the road of taking a community-centered idea and turning it into a business with backbone. And she’s ready to share how.

Hear from founders like Kristy Runge, who know how to build for both heart and scale.

Register at www.oregonstartupconference.com.


Slumberkins: How Two Moms Built a Global Brand for Early Learning and Emotional Wellness

In the heart of the Pacific Northwest, two lifelong friends transformed a shared passion for child development into a thriving business.

Kelly Oriard and Callie Christensen, co-founders of Slumberkins, have created a brand that not only comforts children but also empowers them with emotional intelligence.

Their journey from educators to entrepreneurs exemplifies the innovative spirit that defines the local startup ecosystem.

The Genesis of Slumberkins

Kelly and Callie are, first and foremost, friends. It was a friendship that began in childhood. Their paths eventually diverged: Kelly became a school counselor and family therapist in Portland, OR, while Callie built a career as a special education teacher in Vancouver, WA.

However, a mutual recognition of the lack of engaging emotional learning tools for children brought them back together. They began crafting stories and sewing plush creatures that embodied therapeutic concepts in 2015, thus laying the foundation for Slumberkins. Their initial creations, Bigfoot and Sloth, addressed self-esteem and relaxation. These characters resonated with parents and children alike. 

In 2017, Kelly and Callie took their concept to Shark Tank. While they were not able to secure an investment, they pushed forward. That decision led to the development of a comprehensive product line that includes plushies, books, educational resources, and an Emmy-nominated television series produced by The Jim Henson Company. Slumberkins has since become a trusted resource for over 1.5 million families, offering tools that foster resilience and emotional growth in children.

In 2022, they brought in a CEO to focus on the business side of things at Slumberkins. Kelly transitioned into the Chief Therapeutic Officer, while Callie became the Chief Brand Officer.

Impact on the Oregon Startup Community

Beyond their business success, Kelly and Callie are active contributors to the local entrepreneurial landscape. They have shared their insights at events like the Bend Venture Conference, Portland Startup Week, and Starve Ups, providing guidance on fundraising and brand development.

Their efforts have not gone unnoticed. In 2022, they received the Entrepreneurial Achievement Award from the Oregon Entrepreneurs Network, recognizing their significant contributions to the state’s innovation economy. Their inclusion in Inc.’s 2023 Female Founders 200 List further underscores their influence and dedication to fostering a supportive environment for women in business.

Meet Kelly and Callie at the Oregon Startup Conference

Kelly and Callie’s journey embodies the essence of entrepreneurial success: identifying a need, creating a solution, and scaling it with authenticity and purpose. Their experience in building a mission-driven brand that prioritizes emotional wellness offers invaluable lessons for startups aiming to make a meaningful impact.

Their presence on the Success Panel at the Oregon Startup Conference will provide attendees with practical strategies and inspiration drawn from real-world experience.

Don’t miss the opportunity to engage with Kelly Oriard and Callie Christensen at the conference on June 20, 2025, at George Fox University. Their story is a testament to the power of combining passion with purpose, and their insights could be the catalyst for your own entrepreneurial journey.

Register for the Oregon Startup Conference.


Tech that Heals, Leadership that Elevates: How Rachel Dreilinger Is Bridging Innovation and Inclusion in MedTech

When Rachel Dreilinger co-founded NeuraMedica, she wasn’t just setting out to solve a surgical problem. She was aiming to change the way innovation works for patients, providers, and underrepresented entrepreneurs like herself.

A biomedical engineer by training and a systems thinker by instinct, Rachel brings over two decades of experience in medical development to her role as NeuraMedica’s CEO. Her path has taken her from engineering labs to executive leadership, but the heart of her work has always remained the same.

And that is to use technology to make people’s lives better.

A Simple Idea with Profound Impact

At the center of NeuraMedica’s story is DuraFuse™, an elegantly engineered bioabsorbable clip that offers a safer, faster alternative to traditional sutures for closing the dura mater during spinal surgery.

Designed to reduce the risk of cerebrospinal fluid leaks that come with traditional spinal surgery and improve surgical efficiency, DuraFuse is FDA-cleared and commercially viable. It’s a milestone that only a handful of startups in this corner of the medical space ever reach.

The journey to get there wasn’t simple.

Rachel and her co-founder, neurosurgeon Dr. Neil Roundy, began with a prototype and a bold idea. Backed by grants and early collaborations with Oregon Health & Science University, they methodically advanced their technology through years of clinical research, testing, and refinement.

Leading with Vision and Roots

Rachel is a proud member of the Diné (Navajo) Nation and one of the few Native American women leading a medical technology company. That perspective shapes everything she does, from how she leads her team to how she shows up for the broader community.

She’s a vocal advocate for inclusion in entrepreneurship and STEM, especially for women and Indigenous founders. Her leadership is visible not only inside NeuraMedica but also across Oregon’s startup ecosystem. Rachel frequently participates in regional pitch events, panels, and mentorship programs, where she offers real-world guidance to founders navigating similar hurdles.

Rachel has been recognized for that work, too. NeuraMedica was a finalist for Oregon Entrepreneurs Network’s Angel Oregon Life & Bioscience Investment in 2024. This is a clear sign that the innovation coming out of Mid-Willamette Valley is gaining significant attention.

Meet Rachel at the Oregon Startup Conference

On June 20, 2025, Rachel will be part of the Success Panel of the Oregon Startup Conference at George Fox University.

She does more than represent the future of MedTech. She’s helping to shape it. Her story is a reminder that great startups aren’t only built on good ideas. They’re built on perseverance, collaboration, and a vision that extends beyond the bottom line.

Don’t miss the opportunity to connect with Rachel Dreilinger. She’s someone worth knowing, whether you’re passionate about healthcare innovation, inclusive entrepreneurship, or just want to meet someone who is changing the game in their field.

Register for the Oregon Startup Conference today.


From Engineer to Ecosystem Builder: How Rita Hansen Is Driving Climate Innovation in Oregon

Rita Hansen does more than build companies. She helps build a future where clean technology is the norm, not the exception.

With decades of experience in engineering, operations, and leadership, Rita has made a name for herself as a thoughtful, data-driven changemaker in the energy space.

Her career spans major industries, but her most defining work came as the co-founder and former CEO of Onboard Dynamics, a climate-tech startup that’s helping reshape how we reduce greenhouse gas emissions.

Turning an Idea into Impact at Onboard Dynamics

Onboard Dynamics began as a university research project at Oregon State University – Cascades back in 2013. Under Rita’s leadership, it grew into a nationally recognized innovator in methane emissions reduction.

She guided the company into developing technologies like the GoVAC® and GoFLO®. They are portable, self-powered compression systems that help utilities and fleet operators capture and reuse natural gas that would otherwise be wasted.

These systems do more than save money. They dramatically lower environmental impact, aligning both climate goals and operational needs.

With her steady hand at the helm, Onboard Dynamics secured federal grants, expanded commercial partnerships, and brought critical clean-energy technology into real-world use.

Mentorship, Advocacy, and Ecosystem Support 

After transitioning out of her CEO role, Rita didn’t step away from innovation. Instead, she stepped deeper into community impact.

Today, she serves as a mentor with the OSU Advantage Accelerator and actively supports Oregon’s entrepreneurial ecosystem. Rita brings the same level of care and insight that fueled her own journey, whether she’s advising a new founder on market strategy or helping a startup secure non-dilutive funding.

She’s also a champion for diversity in STEM and cleantech. Rita advocates for inclusive innovation, especially for women and underrepresented founders working at the intersection of science, sustainability, and entrepreneurship.

A Trusted Voice in Clean Energy and Startup Growth

Rita’s influence has earned her national and international recognition. She represented the US at the Global Entrepreneurship Summit in 2017 and 2019. She also received the GRIT Award from ALLY Energy, which honors resilience and impact in the energy industry, in 2022.

But her focus remains local. She continues to invest her time, expertise, and energy into strengthening Oregon’s clean-tech pipeline, thus supporting the people and ideas that will shape a more sustainable tomorrow.

Connect with Rita at the Oregon Startup Conference

Rita Hansen will join the Success Panel at the Oregon Startup Conference this June 20, 2025, at George Fox University. Her story is one of steady leadership, purposeful innovation, and a deep commitment to building communities.

If you’re looking for inspiration or a blueprint for scaling with impact, you won’t want to miss the chance to hear from Rita.

Register for the Oregon Startup Conference. Meet founders like Rita Hansen and see what’s possible when vision meets execution.


Newberg’s Real Estate Powerhouse: Tina Smith’s Journey of Empowerment and Community Impact

When Tina Smith purchased her first home in 1998, she did more than cross a milestone. She discovered her calling.

What began as a personal investment quickly grew into a full-fledged passion for real estate. Over the years, she transitioned from homeowner to investor, flipper, landlord, and eventually a trusted real estate broker in the Portland metro area.

Strategic Mindset, Heart-Centered Service

Armed with an MBA and related certifications, Tina blends business acumen with a personal touch.

Her background in finance and project management allows her to approach real estate transactions with a sharp eye for detail and strategy. But what truly sets her apart is her unwavering commitment to the people she works with.

Tina does more than close deals. She builds relationships that last, offering support long after the paperwork is signed.

A Broker Building Community

Tina’s definition of success goes beyond profit margins. Deeply rooted in Newberg, she believes in giving back to the community that shaped her.

Tina’s work is guided by a spirit of service, whether she’s mentoring new homeowners, investing in neighborhood revitalization, or supporting local initiatives. She plays an active role in her community, driven by her genuine love for helping people, not just with finding a home.

Meet Tina at the Oregon Startup Conference

Tina Smith brings a grounded, real-world perspective to the Oregon Startup Conference on June 20, 2025, at George Fox University as a Startup Champion.

She has been actively supporting regional entrepreneurial initiatives, especially through her participation in Newberg’s Coffee Club for Startups.

As someone who has built her career from ground up, she understands the entrepreneurial grind. Her experience navigating risk, negotiating deals, and managing growth makes her insights especially valuable for startups exploring real estate, local investment, or sustainable business practices.

Stop by Tina’s table at the Conference. Whether you’re seeking entrepreneurial insight or simply an inspiring conversation about building a values-driven business, Tina is someone you’ll want in your network.

Register for the Oregon Startup Conference.


From Silence to Song: How Emily Cadiz Turned Personal Adversity into a Startup Powering Childhood Literacy

When Emily Cadiz lost her ability to speak after a traumatic classroom incident, she faced a deeply personal and professional reckoning.

A lifelong musician and former special education teacher, Emily turned to music to rebuild what had been broken, first in herself, then in the education system.

That journey gave rise to Finnegan the Dragon, an early childhood literacy platform that’s doing far more than teaching kids how to read.

It’s building bridges between science and story, music and memory, education and equity. And that’s exactly why Emily is a powerful addition to the Success Panel of the Oregon Startup Conference on June 20, 2025, at George Fox University.

Using Rhythm and Story to Rewire the Brain

The classroom incident truly brought Emily to what can be argued as the lowest point in her life. She faced financial setbacks because she was unable to teach. She faced personal setbacks because she was unable to communicate.

Throughout that time, Emily found her way back to music. While earning her master’s degree in music, she discovered that music was healing her brain and restoring her ability to communicate.

And as Emily retrained her own brain through music, she discovered something astonishing: that the same techniques that helped her recover her voice could accelerate early language development in children.

That idea became the foundation for Finnegan the Dragon.

The Dragon Searching for His Fire

Finnegan the Dragon is a character that Emily created for her master’s thesis. He’s a dragon who doesn’t have fire, and he needs to go through various adventures so he can find his fire.

Designed for kids ages 2 to 6, Finnegan combines the science of reading with songs, movement, and interactive storytelling. This is not passive screen time. It’s play-based learning with a purpose, where every rhyme, rhythm, and repetition is engineered to reinforce phonemic awareness and cognitive growth.

Finnegan the Dragon quickly caught the attention of education leaders and innovation funders. The platform has received support from the National Institutes of Health, the Eunice Kennedy Shriver National Institute of Child Health and Human Development, and a matching grant from Business Oregon and the Oregon Innovation Council.

Such massive support cements Finnegan’s role as one of Oregon’s most promising edtech ventures.

Finnegan’s Community-Driven Mission

But Finnegan the Dragon is more than a startup. It’s an initiative for literacy justice.

From the beginning, Emily has made sure that Finnegan isn’t limited to families who can afford the latest apps. Through partnerships with Head Start, public schools, and grassroots organizations, Finnegan is reaching children in underserved and multilingual communities, many of whom face barriers to early education access.

Finnegan’s content is culturally responsive and neurodiversity-affirming. This makes it especially effective for kids who are English learners, have learning differences, or come from trauma-impacted backgrounds.

Emily also leads educator workshops to help teachers integrate Finnegan into daily routines and expand their trauma-informed teaching practices. She’s even introduced Finnegan into community healing spaces, transforming music into a tool for emotional resilience and connection.

In every way, Emily is using her platform to ensure that the power of early learning belongs to every child, not just the privileged few.

Meet Emily at the Oregon Startup Conference

Emily Cadiz’s story is one of transformation: personal healing turned into collective impact. Her insights at the Oregon Startup Conference promise to inspire founders, educators, and changemakers alike, especially those who believe that innovation should lift communities, not just markets.

Join us at the Oregon Startup Conference and connect with Emily in person. Learn how she turned music into medicine and a startup into a movement.

Register for the Oregon Startup Conference here.


How Pallavi Pande Is Redefining Disposable Tableware in Oregon’s Startup Scene

In a world awash with disposable convenience, Pallavi Pande saw an opportunity to bring tradition, sustainability, and social impact to the table – quite literally.

As the founder of Dtocs, a Portland, Oregon-based company crafting elegant, compostable tableware from naturally fallen palm leaves, Pallavi is more than an entrepreneur.

She’s a cultural bridge-builder and a changemaker.

A Childhood Memory, Reimagined

Growing up in India, Pallavi cherished the ritual of eating meals on banana leaves, a practice that connected her to nature and community.

Years later, as a mother and businesswoman in Oregon, she transformed that memory into a mission. And that is to replace wasteful paper and plastic disposables with sustainable, stylish alternatives.

In 2019, she launched Dtocs, a play on “detox,” creating single-use plates, bowls, and trays from Areca palm leaves. This tableware is chemical-free, microwave-safe, and compostable within 90 days. They’re available in the US and Canada through their website and retailers like Walmart, Amazon, and Etsy.

A Product that Empowers

Dtocs goes beyond eco-friendly tableware. It’s about empowering people.

The company partners with women artisans in India, providing them with fair wages and resources like sewing machines through collaborations with non-profit organization Anmol Sahara.

In the US, Dtocs supports education equity by donating to organizations like Greater Than PDX.

This dual-impact model earned Pallavi recognition in 2024 as a CO-100 Customer Champion by the US Chamber of Commerce.

A Voice for Founders, A Force for Good

Pallavi’s journey to become a purpose-driven founder is a testament to resilience and vision. Her participation in programs like SEED SPOT’s Retail Brand Accelerator, backed by Walmart.org, has helped scale Dtocs while staying true to her values.

She brings a rare blend of cultural insight, business acumen, and social impact to Oregon’s startup ecosystem. Her story resonates with founders navigating the challenges of scaling a mission-driven brand in a competitive market.

Her insights on building a business that serves both people and the planet are invaluable, whether you’re an aspiring entrepreneur or an established innovator.

Don’t miss the chance to connect with Pallavi Pande at the Oregon Startup Conference, where she is part of the Success Panel. Come and hear how she’s turning leaves into legacy, and learn how you can do the same.

Register for the Oregon Startup Conference here.


Black Girl LIVE!: A Community-Rooted Movement for Healing, Resilience, and Hope

At Sacred Fire Creative, we believe that marketing is more than a tool. It’s a vehicle for truth-telling, justice, and impact. We are proud to stand alongside founders who lead with vision and heart.

That’s why we’re honored to support FaithBridge Portland and its founder, Lisa Saunders, in the upcoming Black Girl LIVE!, a transformative event happening on May 23, 2025, in the University of Oregon Portland Campus’ Library and Learning Center.

The Black Girl LIVE! conference is the culminating moment of Community Heals Us, a deeply personal and community-anchored initiative designed to support the mental health and emotional well-being of Black girls and young women, and their families.

It’s an event that comes at a critical time, when suicide rates among Black young women are rising, and conversations about mental health still carry stigma in many communities of color.

What to Expect at Black Girl LIVE!

Black Girl LIVE! brings together youth voices, community leaders, and mental health advocates for a day of healing-centered activities.

It’s an energy-filled day that includes:

  • Youth-led storytelling and performances
  • Workshops and interactive sessions on mental health, identity, and self-care
  • Access to culturally responsive resources
  • A resource fair with community organizations
  • Opportunities for intergenerational dialogue and connection

Black Girl LIVE! is more than a conference or a community gathering. It’s a call to action, an invitation to stand up for young Black girls and women who are too often unseen and unheard. It’s a moment to create spaces of belonging, safety, and joy.

A Three-Part Framework for Community Healing

Community Heals Us is a living, breathing model for emotional restoration and empowerment, structured in three interconnected parts:

1. Healing Clubhouse

The Healing Clubhouse is a weekly after-school healing group for girls. It provides a safe and nurturing environment to process emotions, build resilience, and connect through shared experience.

2. Intergenerational MOTHERS

Intergenerational MOTHERS (Moms Overcoming Trauma Healing Everyday and Ready to Serve) is a support circle for mothers who have lost children or loved ones to suicide or community violence. This program offers space for grief, healing, and service.

3. Black Girl LIVE

Black Girl LIVE is the culminating event and media campaign that brings these efforts together in one public and powerful platform of visibility, storytelling, and transformation.

Featured Speakers at Black Girl LIVE! 

Black Girl LIVE is honored to feature a lineup of dynamic speakers who bring a wealth of experience, insight, and inspiration to the event. These individuals are leaders in their fields, committed to the empowerment and healing of Black girls and women.

Nike Greene is the founder and executive director of Triple Threat Mentoring PDX. She is a marriage and family therapist, keynote speaker, and coach with over 15 years of experience in violence prevention, education, and social justice.

Qiana Woods is an alumna of FaithBridge Portland’s “Brown Girl Brave Girl” program for young women of color. A passionate slam poet, she won first place at Verselandia in 2024 for her poems “Parallels to the Plantation” and “Song 33.” 

Charlene Addy McGee is the director of chronic disease prevention and health promotion at the Multnomah County Health Department. A Liberian-Oregonian and civil war survivor, she is a champion of health equity, policy development, and culturally responsive care.

Canada Taylor Parker is the suicide prevention coordinator for Multnomah County. She specializes in crisis response, grief, and trauma. She trains peer support specialists and leads postvention efforts, serving underserved communities.

Elizabeth Loving is a therapist, care coordinator, mental health coach, consultant, and co-owner of Black Star Athletic Academy. Dedicated to the mental and emotional well-being of young people, she specializes in culturally specific strategies to help young minds navigate challenges.

Zalika Gardner is the co-founder of KairosPDX and a professor at Lewis & Clark’s School of Education. A visionary leader, educator, and coach, she supports communities by offering leadership consulting, coaching, and workshop facilitation.

Sharice Burnett is a dedicated Licensed Clinical Social Worker. She provides training and workshops that enhance workplace well-being, foster effective and restorative communication, and implement person-centered, equitable, and trauma-informed practices and policies.

Libra Forde is the executive director of the Women’s Foundation of Oregon. A former elite athlete and a champion of equity and justice for women and girls, she brings systems thinking and inspiration that encourages others to grow, lead, and dream boldly. 

These speakers will contribute to the rich tapestry of experiences and knowledge at Black Girl LIVE, offering attendees a multifaceted view of healing, empowerment, and community engagement.

About FaithBridge Portland

FaithBridge Portland is a community-rooted organization focused on equity, healing, and transformative justice. Through programming, partnerships, and events, it works to bridge gaps in care, especially for Black women and girls.

Its mission is to foster collective belonging, nurture resilience, and promote healing through action, advocacy, and cultural grounding.

FaithBridge founder Lisa Saunders is a pastor, a mother, and a community advocate. She created Community Heals Us from both professional insight and personal grief. Having supported countless families through trauma, she has also witnessed the silencing effects of pain, especially among Black girls and young women navigating systemic inequities, social isolation, and intergenerational loss.

As Lisa puts it, we need to stand together in the face of adversity. In this moment of gathering, we’re not just preventing tragedy. We’re building a future where every young Black woman can thrive.

Register for Black Girl LIVE here.

At Sacred Fire Creative, we champion visionaries who are not only building organizations but reshaping systems. We support them in finding and amplifying their voices because we believe those voices are urgently needed.

If you are a founder with a vision that impacts your community and you need your voice to be heard and amplified, contact us today. Let’s talk about how we can collaborate.


Building Community One T-Shirt at a Time: Roanna Gingrich and CreativiTEE’s Story

In today’s fast-paced, technology-dependent world, taking the time to put down our phones, slow down, and bond with loved ones through creative activities sounds like a luxury.

But that’s exactly the kind of luxury that CreativiTEE in Downtown Salem, OR, offers.

Founded by Roanna Gingrich, CreativiTEE is a store where you can design your own T-shirts using professional materials. But it’s more than just a T-shirt store.

It’s where stories are shared, bonds are forged, and imagination takes center stage.

Step inside, and you’ll quickly see that CreativiTEE is a safe and inspiring space for building community.

Telling Stories through T-Shirts

The process of designing your own T-shirts at CreativiTEE is simple, fun, and unique.

First, you pick out your canvas – a T-shirt in your favorite color or style.

Then comes the exciting part: designing. With a wide array of materials at your fingertips, you can let your imagination run wild. Whether a bold statement, a delicate pattern, or a fun doodle, your design is your T-shirt’s centerpiece.

Once your design is ready, the friendly CreativiTEE staff brings it to life using professional screen printing.

Finally, you’ll don your custom creation, strike a pose, and capture the moment as a memory in ink and fabric.

Where Creativity Meets Community

CreativiTEE founder Roanna Gingrich has envisioned her store as a space that inspires connection.

Roanna’s dedication to community shines through in every aspect of her work. She’s a proud Latina with roots that span from Portland to Peru. Sharing her heritage is essential to her mission, reminding us of the importance of getting to know each other beyond surface impressions.

Above all, Roanna has made CreativiTEE a safe space for the community. Everyone is welcome here, no matter who they are, whether they’ve come to buy or design a shirt, attend an event, or simply stop by for a chat. 

She especially loves seeing families gathering at her store to create and bond together in ways that can’t be replicated with mobile devices or computer screens. In a world where technology often pulls us apart, CreativiTEE strives to bring us back together.

CreativiTEE is also becoming a hub for Downtown Salem’s artistic and entrepreneurial spirit. Roanna hosts an array of events that spark inspiration and foster community building. From yoga sessions followed by tank top designing to art classes and informal forums, there’s always happening at the store.

One standout event that Roanna hosts is Launch Mid Valley’s Women/BIPOC Coffee Club for Startups and Entrepreneurs, where diverse entrepreneurial voices come together to share ideas, build networks, and uplift one another.

Empowering Women One Design at a Time 

Aside from building community, Roanna has also made it her mission to empower women through her space and designs.

Through events like CreativiTEE’s First Friday Art Walk, she provides a platform for women artists to showcase their work.

Through events like the aforementioned Women/BIPOC Coffee Club for Startups and Entrepreneurs, she gives women and BIPOC women business owners a place to connect with peers and share ideas and resources.

One such event inspired her to create a special line of T-shirts with uplifting messages, celebrating the strength and wisdom of women. These designs include feminine nouns in Spanish, such as “la femenina” or the feminine, “la diosa” or the goddess, and “la sabia” or the wise woman. Roanna comes up with a new design each month to add to her inspiring collection.

The Value of Presence

Despite the technological advances allowing us to communicate with anyone anywhere in the world in real time, technology has made interpersonal connections a bit of a challenge.

But Roanna hopes CreativiTEE can be a place where people slow down and truly connect. Whether it’s families creating T-shirts together, friends attending a yoga session, or entrepreneurs brainstorming over coffee, the store is a reminder of the value of presence.

For Roanna, it’s all about hanging out and creating together. And she’s right – there’s magic in the simple act of making something with your own hands with people who matter to you.

Ready to experience the inspiring community of CreativiTEE for yourself? Stop by the studio in Downtown Salem.

And if you’re a small business owner in Salem, check out the next schedule for the Women/BIPOC Coffee Club for Startups and Entrepreneurs. Join us for coffee and conversation, and walk away with the spark for your next big idea.


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