Organizations, colleges, businesses, clubs, and other institutions constantly hold events, workshops, webinars, and various celebratory offerings to promote and encourage AAPI support. We’ve compiled a list of options to invite […]
With an increasingly large and diverse population of AAPI members, Oregon needs to continue developing its comprehensive resources for this community. Whether you’re looking to support a dedicated AAPI nonprofit […]
On March 8, 2021, Sacred Fire Creative explored another avenue in the conversation on diversity, equality, inclusion, and belonging with the forum “Diversity and Inclusion in Business: A Look at […]
Scarcity marketing plays on the cultural trope that most people want what they can’t have. It’s not a new phenomenon—it is based on decades of psychological research and not to […]
Let’s talk about the power of free stuff. Why does the word FREE have such an emotional pull? What do brands get in return when they give something for free? […]
How about the term “nudge”? We’re going to talk all about nudges: what they are, how they work, and how brands and businesses use them to their advantage. The term […]
Let’s talk about the power of social proof: why it’s important, how businesses are using it, and how you can start using it to your advantage too. Business psychology professor […]
We’re going to talk about choice overload, why offering too many choices to customers is a bad thing, and what you should do instead. Businessman and futurist Alvin Toffler first […]
We’re going to talk about the framing effect, what it is, and how it’s used by savvy brands. Is the glass half-full or half-empty? Do you like frozen yogurt that […]