Have You Heard of Scarcity Marketing?
Scarcity marketing plays on the cultural trope that most people want what they can’t have. It’s not a new phenomenon—it is based on decades of psychological research and not to […]
Scarcity marketing plays on the cultural trope that most people want what they can’t have. It’s not a new phenomenon—it is based on decades of psychological research and not to […]
Let’s talk about the power of free stuff. Why does the word FREE have such an emotional pull? What do brands get in return when they give something for free? […]
How about the term “nudge”? We’re going to talk all about nudges: what they are, how they work, and how brands and businesses use them to their advantage. The term […]
Let’s talk about the power of social proof: why it’s important, how businesses are using it, and how you can start using it to your advantage too. Business psychology professor […]
We’re going to talk about choice overload, why offering too many choices to customers is a bad thing, and what you should do instead. Businessman and futurist Alvin Toffler first […]
We’re going to talk about the framing effect, what it is, and how it’s used by savvy brands. Is the glass half-full or half-empty? Do you like frozen yogurt that […]
Journalism wasn’t always a life-threatening field of study. Times have changed, however, and some journalists have become activists who risk life and limb—even their freedom—to publish the truth. According to […]
NAWBO Oregon past president and Sacred Fire Creative founder Malee Ojua joins a select group of 25 women business owners undergoing the NAWBO Accelerated Growth Program, a 10-month business leadership […]
The year 2020 has been historic in more ways than one. Despite being a year that many people would like to forget, it was also filled with remarkable firsts. It […]
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