When most people think about making an impact, they imagine volunteering after hours or writing a check at year’s end.

Jamie Bianchini believes there’s a better way, one where doing good is woven directly into how a business operates every single day.

As a serial social entrepreneur, Jamie has spent his life turning bold ideas into ventures that do more than generate revenue. They change lives.

His latest, Purpose In Expenses (PIE) may be his most quietly revolutionary yet.

Rethinking Everyday Business Costs

At first glance, PIE is a procurement platform. But under the hood, it’s a purpose engine.

PIE helps companies redirect a portion of their everyday operating expenses, such as email, internet, payment processing, SaaS, and payroll, into recurring donations for the causes they care about. All without increasing their costs.

Instead of asking businesses to give more, PIE shows them how to give smarter. By matching clients with a network of over 1,000 mission-aligned vendors, PIE unlocks available capital and reroutes a share of those dollars to nonprofit partners.

Companies keep their services. Nonprofits get funding. The world gets better.

Because Jamie believes that companies don’t have to write a check to make a difference. Their everyday expenses can do it for them.

The Numbers Tell the Story

In 2024, PIE facilitated more than $75,000 in donations to nonprofits, representing an increase of 600% from the year before.

One Oregon company, Rumple, was able to unlock over $42,000 in capital within hours of implementing PIE’s model.

The results are tangible. The impact is measurable. And the potential is exponential.

Through their model, PIE is helping businesses in Mid-Willamette Valley and elsewhere align their operations with their values. They’re turning startup budgets into social catalysts.

A Track Record of Social Impact

PIE isn’t Jamie’s first rodeo. Or even his second.

His entrepreneurial journey started over 20 years ago with Peace Pedalers. Jamie and a friend went on a journey on a tandem bike, where they rode the front seats of the bike and left the rear seats for anyone who wanted to ride with them.

Peace Pedalers became an eight-year global expedition that spanned 81 countries, inviting over a thousand riders to join while launching a dozen grassroots projects that touched thousands of lives. It’s on this expedition that Jamie met Cristina Morales, who became his wife and eventually PIE’s Chief Impact Officer. 

After that, Jamie launched LuDela, a smart candle company that donated a book for every product sold. It combined sleek, innovative design with a mission to promote literacy in underserved communities.

Through these ventures, Jamie shows that you can build initiatives that are commercially viable and purpose-driven without compromise.

Meet Jamie at the Oregon Startup Conference

Jamie’s story is one every founder should hear. And it’s not because it’s flashy, but because it’s grounded in something every entrepreneur needs: alignment.

His work reminds us that the best businesses aren’t just built to scale. They’re built to serve.

As Oregon’s startup ecosystem continues to grow, Jamie brings a powerful lens to the conversation: How do we bake generosity into our operations from Day One? How do we scale companies that don’t just survive, but sustain something bigger than themselves?

If you’re looking to grow a company that makes money and moves the needle on what matters, Jamie is someone you’ll want to meet. And you’ll have the opportunity to meet him at the Oregon Startup Conference on June 20, 2025, at George Fox University, where he will be part of the Success Panel.

Join him and founders like him at the Oregon Startup Conference. See how these founders are changing the game.

Register here.